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Model auditions begin for WLIFW

The primary streaks being looks for in the Wills Lifestyle India Fashion Week contestants are attitude, height and a healthy look.

india Updated: Aug 07, 2006 13:11 IST

As India goes global, so it would seem are the country's models - leaving behind the lean look for a more luscious and bustier image as was evident at the auditions here for the coming Wills Lifestyle India Fashion Week (WLIFW).

"We'll choose the one's who have the full look," explained top-notch designer Rohit Gandhi, one of the eight judges at the auditions Saturday that saw 60 aspirants trimmed down to a little over 20 ahead of the final 16 that will be selected to walk the ramp at the spring-summer August 30-September 3 event.

Joining them will be 32 other models who have featured at previous fashion weeks, which have served as a launch pad for many a successful career.

"She has to be tall. She has to have attitude. I think attitude these days is more important than looks. It's the way the person walks the ramp," added Gandhi.

"Even if the person is slightly thin or slightly fat, it doesn't really make a difference, it's the attitude which is the most important. It's the way a person carries herself on the ramp," he emphasised.

The auditions were conducted under the "New Faces Going Places" that was introduced at the fashion week three years ago.

Designer Krishna Mehta pointed to a healthy trend being thrown up in the modelling world thanks to such auditions.

"Model grooming is picking up in this country, so you see a lot more faces now. They're already trained and they've already done some shows, so they're not completely raw. They know how to get the perfect mix of the right figure and the right attitude," Mehta contended.

Asked if she had spotted any outstanding talent at the auditions, she replied diplomatically: "One or two are really nice."

What are the other judges looking for?

"Confidence, attitude and most importantly, she should be able to carry off all kinds of clothes with elegance and poise," maintained designer Leena Singh of the Ashima-Leena duo.

"Height, confidence, figure and good looks to complement this," added choreographer Tanya Lefebvre.

According to Sushma Puri of the Elite modelling agency, the auditions were "an integral platform to showcase and launch new talent" in the modelling industry.

Proof of this can be found in the fact that at least seven "Faces That Went Places" in the past three years emerged from the auditions at previous fashion weeks. They include Neha Kapur, Upen Patel, Piya Trivedi and Sonalika Sahay.

Thus, it is not surprising that "as India aligns itself with the globe, modelling is rapidly gaining ground as one of the most aspirational professions among the youth", contended Reshma Shetty of modelling agency Matrix.