It was to discover the great Indian Pandora box of design that this young designer returned to her illustrious roots. A graduate from the Fashion Institute of Design and Merchandise, Los Angeles, she chartered a new course for her design .One that infused folklore of the past in a totally contemporary palette.
Today, just five years down the line Monisha Bajaj is India's leading light in couture. A fashion designer who is focused in her design style Monisha is a synonym of under-played chic. One of the most versatile member of the couture industry in India; she has many a firsts to her credits. Including the decision to emerge from the confines of the Indian boundaries and find a place for her design internationally. After showcasing her collection at the Dubai Fashion Week in Summer 2001, she is now all set to take her Fall Collection 2001 to New York for a solo showing at a high profile charity event.
For Monisha fashion is all about belonging to an aesthetic idiom. Borrowing inspirations from elements that go with her innate style and creative disposition. Essentially a classicist she brings in the thrill of experimentalism too into her design. Fine detailing with heritage fabrics, the use of embroidery for textural enhancement and the crafty use of silhouettes that are functional yet feminine; Monisha creates fashion with a strong flavour. Her textile story is lure. Her colour statement is varied with the binding force of Bajaj's colour palette being the art of mixing bold with soft and neutral with colour. Weaves are a strong statement .So is the interplay of fit with form, integral to the Indian drape tradition. Monisha's design sense is innovative yet moulds well to classical forms.
It was in 1996 that Monisha Bajaj launched her own label after a successful career abroad working in the Contemporary Design Department of the store Fashion Destination. Since then Monisha has showcased her collections in shows all over India and abroad .She presented her first solo in Fall-winter '97 at Park Royal, New Delhi. Taking the label further, Monisha in '98, opened her solo store in Defence Colony titled Monisha Bajaj. Avidly reviewed and retailing from most of the reputed design stores of India, Monisha Bajaj for summer 99 had a ramp show at Imperial hotel .The same winter the designer created 'Millennium Magic at Manesar', Heritage Village with a eclectic collection that had folk, traditional and contemporary elements blending well together.
In the summer 2000 Monisha joined hands with the high profile NGO Savera to show-case her Spring-Summer line at a charity do in the gracious lawns of the British Ambassador's residence .In the first ever Lakme India Fashion Week, Monisha Bajaj presented her collection of prêt a porter in a solo show that combined wearable chic with some fine touches. This year as well Monisha will present her prêt and diffusion lines for the Winter of 2001 at the 2nd Lakme India Fashion Week to be held in Mumbai this August.
Last year Monisha Bajaj took her collection to New York, Los Angeles and other ports abroad. The label met with critical acclaim at every destination. The 'Monisha Bajaj' label is classic yet contemporary: Suited both for the contemporary Indian and western markets.