POONAM BHAGAT | india | Hindustan Times
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Taika, estd. 1991by designer Poonam Bhagat, means "magic" in Finnish.

india Updated: Apr 09, 2006 17:06 IST

Taika, estd. 1991by designer Poonam Bhagat, means "magic" in Finnish.

It has been our constant endeavor, since then, to live up to our name.

Stringent quality control and emphasis on colors and styling have helped us create a "niche" market for ourselves over the years and we have been fortunate enough to sustain it, and grow from strength to strength.

The look is that of understated elegance. Indian as well as Indo-Western ensembles that do not cry out loud but, softly and surely make their statement, by enhancing the individuality of the wearer instead of drowning it.

Fabrics used are natural and hand-woven. India is a veritable treasure trove of textiles, so why not dip in and pullout the best? Tawny tussars, shimmering brocades, khadi Silks, Crisp cottons, gossamer Chanderis, Diaphonous organzas, drapey crepe de chines and georgettes are used to create outfits that are, not only dictated by the fashion trends, but are also in consonance with the forms they adorn.