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S Kumar's Launches Belmonte

This brand is for the mid-priced band that targets the youth.

india Updated: Dec 06, 2006 14:14 IST

S Kumar’s Nationwide Limited (SKNL) has introduced in the market a brand for the economic segment with a huge portfolio. Named "Belmonte" it is the only brand in the economy segment that brings both fabric and ready to wear garments under one label. This latest collection is offering the largest products for the Indian consumers.

This brand is for the mid-priced band that targets the youth. The products are based on unique and contemporary fashion and are associated with different segment of customers those who have zest and energy to make there inherent style true into real world, says the company press release

The brand identifies itself with dynamic youthfulness, vigor and energy which the new generation has. The colour is for both young and mature customers. Trendy customer are going to have full length of choice according to their taste. The brand gives the customer a choice of getting their own style, if they don’t have the proper fitting. They can go for fabrics for the same according to their choice.

The stylish and classic brand has huge portfolio in readymade segment ready to Wear which consists of - suits are Rs 3995 to 4995, jackets are Rs 2495 to 2995, shirts are Rs 395 to 895, trousers are Rs 595 to 995 (formals & casuals), chinos are Rs 895 to 995 ( Khakis, Codroys, Cargos and Wrinkle Free ), knitwear & accessories.

In the fabric the price range of poliviscose are Rs 225 to 415, polywool are Rs - 870 to 1800, linen & blends are Rs 600 to 950, shirtings are Rs 125 to 315.

These products will be sold by exclusive and large format retail stores across the country.

First Published: Dec 06, 2006 14:14 IST