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Selling with sex spoils business!

A billboard of a large-breasted bikini-clad woman has been blamed for ruining a business meeting by distracting staff and clients.

Updated on: Dec 8, 2006, 19:42:00 IST
None | By , Wellington
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A billboard of a large-breasted bikini-clad woman has been blamed for ruining a New Zealand business meeting by distracting staff and clients.

HT Image
HT Image

J. Everett, whose business overlooked the billboard in the city of Auckland, was so upset that he complained to the Advertising Standards Authority.

"On Friday we had a very important meeting and both clients were clearly distracted by the content of this billboard and I feel as a result the meeting did not go as well as it could have," he wrote.

The advertising agency involved argued that the billboard juxtaposed a stereotypical fake "Hollywood blonde" against the all-natural formulation of their client's product, a "naked" and natural muesli bar.

However, in a decision released Wednesday, the complaint was upheld.

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