Shaadi show again

Bridal Asia CEO Diivyaa Gurwaara has learnt an important lesson ? never compromise on quality and be consistent.

In six years of exhibiting bridal couture, Bridal Asia CEO Diivyaa Gurwaara has learnt an important lesson — never compromise on quality and be consistent with whatever you do. “I have also learnt that while the stalwarts are there, a lot of young talent is waiting to be tapped. This is the reason the first of my shows is focussed on emerging talents,” she says.

Bridal Asia 2004 (21-27 September, the Taj Palace) will bring together a melange of bridal apparel, jewellery accessories from across the continent catering to the bride-to-be’s every need. Among the well known designers who will showcase their bridal creations are Ritu Kumar, Arjun Khanna, Krishna Mehta, Sabyasachi and Anamika Khanna.

Among the new talent will be Priti Meshram Kapoor who likes to mix her hand and machine embroidery to create flawless designs (it also makes her designs somewhat more affordable), Elisha W, who describes her look as ‘City Chic’ (her saris with off beat fringes and jewel embellishments will be showcased) Ritika Bhasin (with her patchwork and mirrorwork) and Tanya Soni, the young NIFT graduate with her 18 carat jewellery collection (she believes in designing ornaments that can be worn daily).

Veterans to Bridal Asia, designers like Faiza Samee, Nilofer Shahid and Shehla with their flamboyant creations will represent Pakistan while first timer Raishma will showcase her designs for the first time.

Similar events have been held in Delhi in the past; however, Gurwaara points out that Bridal Asia stands out because designers have been selected with great care for their talent. She maintains there is always room for more since the market for weddings is growing. “We started when the industry was in its nascent stage, now it’s a full fledged industry — from card making to packing gifts — each is like a tiny little business on its own,” says Gurwaara.

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