Simpson put up YogaForce to battle cancer

Jessica Simpson's mat which is for auction on ebay will raise money to fight skin cancer Melanoma.

Fans of Jessica Simpson who bid to buy her autographed YogaForce mat on eBay, will not only get to own a piece of their favourite star, but will also be doing a good deed by raising money to help fight cancer.

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Anne E Appleby, YogaForce founder, said that Simpson's association had helped to generate interest in skin cancer awareness, of which Melanoma is the deadliest form.

"Melanoma, the deadliest form of skin cancer, is rising faster than that of any other cancer. I am on a personal crusade to increase skin cancer awareness, and Jessica Simpson's star power has fuelled interest," Contactmusic quoted her, as saying.

The proceeds raised by the auctioning of the mat will benefit The Skin Cancer Foundation