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Splash your monsoons with endless fun shop all you can in Hong Kong

Visit Hong Kong this monsoon where a frenzy of buying fun is on between June 26 and August 31, 2004, as part of Hong Kong Shopping Festival!
PTI | By HT Correspondent
PUBLISHED ON JAN 01, 2005 05:48 PM IST

Visit Hong Kong this monsoon where a frenzy of buying fun is on between June 26 and August 31, 2004, as part of Hong Kong Shopping Festival! This sensational extravaganza promises to be the best time for visitors looking for a healthy dose of retail therapy. It highlights the best of Hong Kong – amazing selection, sophistication and diversity, superb quality service, late night shopping and dining and, of course, great prices!

And there’s more! Take in entertainment like the international smash-hit musical, Mamma Mia!, stirring the nostalgia of ABBA songs. Get set for an unforgettable multimedia choreography of dancing fountains, lasers, music, and a unique waterscreen – Aqua Fantasia – set against the glittering Hong Kong skyline. Satisfy your taste buds as the restaurants serve mouth-watering delights. Or get a chance to win in a special lucky draw!

Time is on your side as Hong Kong keeps the fun going late to give you more hours of fantastic shopping and dining. The place is a veritable shrine to consumerism. The dazzling neon signs, marbled malls, bustling sidewalk shops teeming with crowds – all seem designed to induce shopping. You could shop to your heart’s content and feast on the culinary wonders of the world, while the participating stores and restaurants open till 10 every night.

Doing It In Style!

When it comes to a serious shopping experience, Hong Kong has everything in abundance. This is where the Full Monty of world super-brands gather, like a Fortune 500 international convention – one can rest easy, safe in the knowledge that nothing tops this. No other city in the world can boast 8 Pradas, 6 Chanels, 8 Ferragamos, 9 Guccis and 6 Louis Vuittons.  Add to this, the presence of stylish boutiques of renowned designers like David Tang of Shanghai Tang fame, Vivienne Tam and Walter Ma and there is plenty for those who want to make an international style statement.

Compared with other retail meccas around the globe, top tier shopping is a breeze in Hong Kong; hitting the heights of self-indulgence in a seamless trail through the air-conditioned comfort of luxury malls and chic little sushi bars. Those aiming to pack in as much as possible with the minimal of effort will be pleased in Hong Kong. Nothing is remote here and no distance can put a dent in one’s shopping schedule. Plus an efficient and convenient transport system is a definite advantage for avid shoppers.

Head to the Central district of Hong Kong Island – known as a shopper’s paradise. Here, a normal shopping timetable starts at 11 a.m. when Hong Kong’s luxury retail giants open their doors. Breakfast at Tiffany’s is as close as it gets by securing a seat at Café Landmark to check out all the action. This is the perfect place to plan one’s attack – a 360 degree panorama of shopping possibilities. Alternatively, you could start the day at Q8, where floor-to-ceiling windows provide a bird’s eye view of Hong Kong’s main shopping boulevard. From either point it’s a short hop to Joyce, Hong Kong’s well-known fashion emporium where this season’s must-haves are sure to thrill your shopping senses.

From The Landmark, you could ask the concierge to direct you to the new Armani complex in Chater House – one can get there without having to step out onto the street. This is not to be missed, especially if you’re to go home and brag about browsing through Armani’s largest retail complex outside Milan.

Pacific Place is another ‘essential’. This is one of Hong Kong’s most prestigious shopping locations and houses the famous Seibu Department Store, where designer labels like Paul Smith and Vivienne Westwood can be found. One could sample footwear of the highest order at Salvatore Ferragamo and make way to Cartier and Marc Jacobs.

So make plans now to come to Hong Kong for a total experience during the 2004 Hong Kong Shopping Festival from June 26 to August 31, 2004. Take home great buys as this year’s festival highlights four major shopping themes: glamourous fashion & beauty; stylish jewellery & watches; the latest consumer electronics; and exotic Chinese traditions. You’ll love it all!

Just answer two simple questions in the contest form here and you could be the lucky winner of two round-trip air tickets to Hong Kong with hosted hotel accommodation. If Lady Luck is on your side, you could be invited to take part in the ‘International Hong Kong Shopper of the Year’ contest and vie for the title with contestants from 15 other countries. Contestants will be given HK$ 3,000 to buy a unique item in the four categories. Once you live it, you’re sure to love it!

Lookout for the QTS Sign while shopping and dining

The QTS scheme is organised by the Hong Kong Tourism Board to help visitors find shops and restaurants they can trust. This scheme certifies shops and restaurants that pass stringent assessments proving that they provide genuine products with clearly displayed prices and product information and/or menus; and ensure superb customer service. Only shops and restaurants that qualify for the scheme are allowed to display the QTS sign of quality. Look for it!
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