Tarana Masand

Updated on Apr 27, 2004 11:29 AM IST

The essence of a woman, her true beauty lies within. It takes a sensuous flirtation with swirls of fabrics encrusted with stones, to capture it.

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PTI | Byhindustantimes.com, New Delhi

The essence of a woman, her true beauty lies within. It takes a sensuous flirtation with swirls of fabrics encrusted with stones, to capture it. Fashion is about bringing out a woman's sense of individuality and style, accentuating the beauty of her personality.

This is the principle that Tarana Rajpal Masand follows for all her designs. Her exquisite ensembles enhance a woman's body in the most beautiful way; subtly and ele'gantly. Sculpting with fabrics to capture all the subtle nuances of the beautiful woman, she designs garments to complement the female form and add to its natural grace.

Her love affair with fashion and creativity began at SNDT Bombay, after which she bagged the winning position at the first ever, Indian SmirnoffInternational Fashion Awards (SIFA '94). Apprenticing with renowned Indian haute couture gurus like Abu Jani - Sandeep Khosla and Sangeeta Desai, she was able to hone her talents to perfection. After a waltz with MTV as Malaika Arora's stylist, Tarana decided to lmillch her own label and there has been no looking back ever since. Her first collection at Ensemble sold out completely and in 2003 she launched her collection at the India Fashion Week, where she scored substantial recognition & clinched very prized international orders. She will also be showcasing her latest collection at Lakme India Fashion Week 2004, to be held in Delhi.

Imagination and creativity, along with an eye for unusual colours and cuts, and a flair for couture, fuelled by her passion and dedication has helped her to create her own signature style. The label 'Tarana' stands for originality, style and quality. With Indian and Indo-western outfits laced with the richness ofIndian ethnicity, Tarana's creations epitomize a rare blend oftradition and contemporary trends, inspired largely by the Mughal era. From the subtlety of fabrics, to the ostentation of designs, she offers you an irresistible range of designer ensembles. Each and everyone of them is detailed with the finest embroidery splashed on an intriguing array of textures in the most unusual colours, all reflecting her deep-rooted passion for art and shape.

Catering to international clientele as well as the who's who of society, Tarana retails her exclusive collections from Ensemble at Mumbai and Delhi. Stopover today and slip into something more stylish, more you.

India Fashion Week 2004: Silk. Lycra. Chiffon. Georgette. Satin. Crepe. Linen. Cotton. Sourced from each comer of India and a few other select countries as well, Tarana merges fabrics for her latest collection, epitomizing a rare blend of creativity and style. With colours ranging from pale pastel to bold prints, from shimmer to opaque to dazzling, her stunning creations emphasize feminine cuts and silhouettes. Semi precious stones, sequins, beads, kashmiri stitches, French knots and more make this collection a sight to behold.

pDesigned for the Indian fall-winter 2004 and for Diwali as well, she offers a range of pret and diffusion wear.

The pret collection comprises bold colourful prints with sporty influences, on silk merged with Iycra. This translates into casual and semi formal garments that allow one to move with ease, fluidity and grace.

The diffusion collection flows from yellow ochre to bright pastels to pewter. This unusual palette of colours lends towards a fresh, innovative look that celebrates an exotic blend of the classic and the contemporary. Styles like knee-length tunics with churidaars, empireline kurtas and more make for formal Indian apparel.

Behind every design lies a careful selection of fabrics and detailed, personal attention to design, cut, style and finish. And of course, superb craftsmanship and timeless elegance.

Unusual fabrics that celebrate the sense of touch, vivid colours that add a sparkle to the eye and flattering cuts and styles that mould to the beauty ofthe female form reflect Tarana's signature style. The perfect combination for today's woman, emphasizing comfort, quality and breathtaking design.

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