The rivals

Hokey Pokey
100 per cent vegetarian, Hokey Pokey is the latest entrant in the ice cream bandwagon. Hokey Pokey's USP is its range of super-premium ice creams, with an array of ingredients to choose from. The combination is expertly mixed on a frozen stone by the chef, to create a unique dessert, perfectly suited to the customer's tastes. (Cost per scoop: Rs 38)

Vadilal
One of the oldest in the ice cream industry, Vadilal has grown tremendously over the years. The ice creams are rich and creamy. Customers' favourites are its chocolate and fresh fruit ice-creams. Vadilal has priced its products on the principle of value for money. With outlets all across the country and abroad, Vadilal seems unfazed by the competition. (Cost per scoop: Rs 30)

Gelato
When Gelato entered the Indian market, it gave most ice cream brands a run for their money. The healthier, tastier and weight-friendly Italian counterpart was a welcome change. Gelato has only four to eight per cent butterfat, depending on its different flavours, as against a regular ice-cream's 18 to 26 per cent. It also comes in a variety of flavours, all 94 per cent fat free. (Cost per scoop: Rs 40)

Natural: Cost per scoop: Rs 28