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Trade Espresso: High tide, low tide

Friday saw the release of U, Me aur Hum, whose collections picked up quite dramatically by the weekend. Vajir Singh tells more.
Hindustan Times | By Vajir Singh, Mumbai
UPDATED ON APR 14, 2008 04:23 PM IST

Expectations were fairly high but the immediate results were on the disappointing side at the cash counters. Then by Sunday, the clouds seemed to be clearing. Ajay Devgan made his debut with U Me aur Hum marking him out as a director of sense and sensibility.

Emotional calling
With the film being appreciated especially by women, the collections picked up quite dramatically by the Sunday afternoon shows. Some tradewallas were critical of the film’s length at nearly two-hours-35 minutes.

At the end of the day, its emotional content seems to have found its takers. Jaideep Jain’s debut making Krazzy 4 evoked a negative respone from the audience.

Business is expected to be satisfactory in Bombay but the producer Rakesh Roshan has not exactly gained good will after the plagiarism law suit of Rs 2 crore won by music composer Ram Sampath. Also the plot is believed to have been ‘inspired’ by Hollywood’s The Dream Team.

So far so good
For starters, not much was expected from Pakistan’s Khuda Kay Liye but the collections speeded ahead after a slow start. The strategy of releasing it in selected multiplexes and restricting it to evening shows has paid off. Shaurya is on the downside. Although the first weekend’s collections were okay, the rest of the weeks weren’t. As for Bhram, it laid an egg.

Coming up
Tanuja Chandra’s much-delayed Hope and a Little Sugar with Mahima Chaudhry and Anupam Kher. A ‘Singlish’ film, meaning in Sindhi-English, titled The Awakening is on its way too. Mimoh Chakraborty’s launch project, Jimmy, was also slated for next Friday but has been postponed to May 16. Kyon kya hua?

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