US NRI does her bit for Indian artisans | india | Hindustan Times
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US NRI does her bit for Indian artisans

Social entrepreneur Benita Singh says she is presently marketing on behalf of four artisan NGOs in India.

india Updated: Jul 04, 2006 11:36 IST

Having won international acclaim for her work with women in Guatemala, Indo-American Benita Singh is all set to repeat the experiment with artisans in India.

"When I started working in Guatemala, I knew that I wanted to engage in similar work in India as I have seen the poverty there during my visits to the country. There are so many skilled artisans who make beautiful products but just lack that market access," says Singh, a Yale student and social entrepreneur.

"Most of the artisans here are marketing their products through middlemen who do not pay a fair wage price for the product," says Singh.

Singh, who was in India earlier this year, has already launched an NGO in Mumbai, Sindhi Crafts. "I am also working with League of Artisans, a programme of the American India Foundation," she told the agency in an email interview.

Benita says she is currently marketing on behalf of four artisan NGOs - Dwarka, a Kalamkari group based in Bangalore, Delhi-based Pradan's tassar silk project, Maya Organic in Bangalore and Gramshree, a women's cooperative at Gandhi Ashram in Ahmedabad.

"I am very enthusiastic about my work in India and want to expand it further," she says, noting Mercado Global, an organisation that she has formed in the US, connects the women artisans to the largest global markets.