Wendell Rodricks

Not just your average fashion designer - Wendell Rodricks has written special features for Apparel, regular columns for Femina, Goa Today and freelance fashion journalism in major Indian news media.

Not just your average fashion designer - Wendell Rodricks has written special features for Apparel, regular columns for Femina, Goa Today and freelance fashion journalism in major Indian news media. The multi-talented designer's work includes theatre design, advertising styling and forecast portfolios!

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Wendell Rodricks' garments have been regularly featured in Indian and foreign media and are retailed at The Wendell Rodricks Design Space, Ensemble, Ogaan, Ffolio, Camelot, Casa Goa and Allure. In 1994, the Ministry of Culture displayed the Wendell Rodricks Shiva Temples Collection at the Festival of India in Peking, Canton & Shanghai - the showcasing proved beyond doubt that the designer was here to stay!

Wendell has also directed photography shoots of diamond jewellery for De Beers. He designed and illustrated the cover of Meher Castellino's fashion epic Fashion Kaleidoscope - which went on to be a runaway success. Recognizing his contributions, the Government of Goa appointed Wendell as Chairman of the Courses Committee, The Board of Technical Education. Wendell Rodricks is also a Managing Committee member of the Alliance Francaise, Goa.

The designer is a keen art patron and promotes Goan artists through special promotions at the Wendell Rodricks Couture Salon. The Fundacao Oriente awarded a scholarship to the designer to intern at the prestigious Museu Nacional do Traje in Lisbon, Portugal. Wendell Rodricks also interned at The Costume Museum at the Fashion Institute of Technology, New York to learn costume preservation and conservation - and wants to open a Costume Museum in Goa.

The Jack of all trades and master of many - Wendell Rodricks is currently working on a smorgasbord of projects - he is writing two textbooks on his Cutting on Squares technique and World Costume History. At the moment, Wendell Rodricks is researching The History of Goan Costume, which will be published in 2002. It is the sheer hard work and creative expression of the designer that has put Goa squarely on the fashion map and created a unique, pioneering style statement in India.

(Profile courtesy bharattextile.com)