Yamaha to invest Rs 300 cr in two years
Yamaha, which currently has about 5 per cent market share in India, has adopted a three-pronged business strategy for the next two years.india Updated: Jan 12, 2006 15:20 IST
Japanese motorcycle major Yamaha today said it would invest Rs 300 crore in the next two years on product development and expansion in India and is planning to launch at least three new models this year.
Unveiling the company's display at the Auto Expo, Yamaha Motor India's new CEO and Managing Director T Ishikawa said: "India is one of the fastest emerging two wheeler market in the world and we want to double our market share by the end of 2010. In order to meet our targets we would be investing up to Rs 300 crore for product development and expansion over the next two year."
He said the company would now be focussing on strengthening the 'Yamaha' brand in India.
"The company is planning to launch at least three new models this year," a company official said.
Yamaha, which currently has about 5 per cent market share in India, has adopted a three-pronged business strategy for the next two years.
"Our new products will be targeted to the young urban customers as well as the rural youth and we plan to revamp marketing network by opening urban lifesytle outlets in urban centres and commuter shops for the rural market."
He also said the company's dealer network would be upgraded and expanded to 450 outlets this year.