Social Media: Meet India’s first virtual influencer

A social media firm created Kyra, a virtual character who will use social media to curate an audience, then market herself as a medium with reach

If you’ve watched Black Mirror or Love, Sex + Robots with rapt fascination, you shouldn’t be surprised to learn that not only do virtual influencers exist, but are fast becoming immensely popular.

Himanshu and his team ventured into the virtual influencer space with Kyra (above) who has over 88k followers

Kyra’s target audience is aged between 18 and 26, extending up to 30

The process of creating Kyra

Himanshu Goel on how you can navigate the virtual influencer space

Some of the most popular virtual influencers globally