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The writer of the first mainstream ad starring a trans woman celebrates how Indian audiences have grown inclusive and accepting

Amongst the many kinds of token advertising the industry has to offer, probably the most tired is ads for women, where the bare minimum is celebrated as something radical, brave, path-breaking, you know the words. As a woman, I like to think these ads are written by an imaginary man who thinks words can make up for personal experience and authenticity. 

Stills from the jewellery ad that shows the journey of a bearded teenager accepting her identity and transitioning into a beautiful trans woman

In the ad, this bearded teen transforms into a trans woman

Sayantan Choudhury, the creative head behind the ad