BTS' Jin named Gucci's global brand ambassador; creative director Sabato De Sarno calls him truly magnetic

Published on: Aug 7, 2024, 11:22:47 IST

By Krishna Priya Pallavi, New Delhi

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BTS' Jin is Gucci's global brand ambassador. (Instagram )

BTS member Jin has been named Gucci's global ambassador. The label's creative director, Sabato De Sarno, called the singer 'truly magnetic'.

BTS' oldest member, Jin (born Kim Seokjin), has been named Gucci's next global brand ambassador. The Korean singer and songwriter was recently discharged from the military. (Also Read | Blake Lively wears Britney Spears' 2002-era dress for It Ends With Us premiere with dates Ryan Reynolds, Hugh Jackman)

Jin of BTS is the next Gucci global brand ambassador

Jin has added another feather to his hat after his military service discharge in June. The Super Tuna singer, who was an Olympic torchbearer for South Korea at the 2024 Paris Olympics last month and was announced as the global brand ambassador for Maison FRED, was named Gucci's global brand ambassador on Wednesday.

In a statement by Gucci, the luxury label's creative director, Sabato De Sarno, said Jin's "warm and kind personality is truly magnetic, and his style is simply unique." Sabato added, "He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him."

Gucci sends gifts to Jin

The news comes after months of speculation, which started circulating when Gucci sent gifts to Jin on his discharge. The pictures of the gifts were shared on X by ARMY, who wondered whether Jin would become the next ambassador of the luxury label.

Meanwhile, the Epiphany singer has worn Gucci on several occasions. According to WWD, Jin called the brand 'iconic' with "a long-standing heritage and modernity." He said, "It is meaningful and thrilling to be a part of such a house." Jin also joins celebrities like Alia Bhatt, Dakota Johnson, Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

About Jin's upcoming projects

Jin, who is the first member of BTS to complete his mandatory military service, has an upcoming new vlog series, RUN JIN, which is set to debut on August 13, 2024. The idol will also release his solo album. Recently, he shared a spoiler stating that his album would be the next solo from a BTS member as a reply to a fan's post on Weverse talking about Jimin's album Muse. He had said, "Jimin, after you, it's me. I am going to sing too."

ABOUT THE AUTHOR
Krishna Pallavi Priya
Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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