Nita Ambani, Alia Bhatt’s hairstylist decodes hair Botox and Keratin treatments; why he never recommends them

Nita Ambani and Alia Bhatt's hairstylist decoded hair Botox and Keratin treatments in a new video and revealed why he would never recommend them.
Celebrity hairstylist Amit Thakur, who has worked with stars like Alia Bhatt, Priyanka Chopra, Nita Ambani, Katrina Kaif and others, recently shared a video about hair botox and keratin treatment. In the clip, he shared his thoughts on the hair treatments, decoded them for his viewers, and shared why he never recommends them to his clients.
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Hair Botox or Keratin: Amit Thakur decoded the hair treatments
Amita posted the video on Instagram with the caption, “I recently did an AMA & this was the most asked question. Watch the video to know my thoughts.” The clip begins with the hairstylist pondering how people often get hair Botox and Keratin treatments at the salon and if these procedures improve their hair health. This is a question many of us who get these treatments have asked ourselves.
What are Hair Botox and Keratin treatments?
Then, Amit explained what these treatments are and what is their purpose for your hair. Talking about hair Botox, he said, “Hair Botox is actually a deep conditioning treatment that contains proteins, vitamins, and antioxidants. This coats the outer layer of your hair strands and seals these nutrients. This is a temporary solution, like 2-4 months.”
As for hair Keratin treatment, Amit divulged, “When we talk about keratin - it is actually a protein which is naturally present in your hair. But in this treatment, there are certain chemicals like formaldehyde, which is actually banned in many countries because it is carcinogenic. It can cause cancer.”
Why he will never recommend the treatments to his client?
In the end, Amit said that because of the nature of these treatments, he never recommends them to his clients. He elaborated, “Even though hair Botox is gentler on your hair, both the treatments involve the usage of heat to seal the nutrients in your hair. Whenever you use excessive heat, it changes the structure of the proteins, which are present in your hair.”
He added, “This is why, in the short term, these treatments are going to give you what you actually want to see - You want to see frizz-free hair or smooth hair, it is going to give you that. But in the long term, because it becomes a vicious cycle that you keep doing it after every few months, you might end up having more damaged hair than what you started with. I don't recommend any of these treatments to my clients for mainly two reasons: one, I'm a natural hair texture person and two, I encourage my clients to improve their hair health in the long-term.”
After listening to the hairstylist's comments, will you ever get these treatments done?
ABOUT THE AUTHORKrishna Pallavi PriyaKrishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More
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