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Samantha Ruth Prabhu blasted by The Liver Doc for selling ‘fraud’ supplements; calls her a science-illiterate celebrity

Updated on: Jun 4, 2025, 09:18:53 IST
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The Liver Doc called the supplements Samantha Ruth Prabhu promoted 'fraud'.
The Liver Doc called the supplements Samantha Ruth Prabhu promoted 'fraud'.

Samantha Ruth Prabhu faces backlash for promoting NMN supplements, as The Liver Doc highlights their questionable benefits.

Samantha Ruth Prabhu recently promoted a supplement brand on Instagram, whose product she claimed has NMN that helps boost NAD (Nicotinamide adenine dinucleotide) levels. However, her claims were blasted on Instagram by Dr Cyriac Abby Philips, aka The Liver Doc, who called her a ‘science illiterate movie celebrity’ and the company a ‘fraud’.

Also Read | Liver Doc reveals the best and worst teas for your liver: ‘Just because it’s herbal doesn’t mean it’s safe’

What did Samantha say?

Samantha's post promoting the supplement stated that ‘NAD+ declines with age, leading to lower energy, slower recovery, and reduced focus’. She added that NMN helps reverse that, and the supplement she promoted has NMN (Nicotinamide Mononucleotide), which is “over 99% pure.” See here.

The Liver Doc blasts Samantha for making false claims

The Liver Doc shared a screenshot of Samantha's post and wrote, “How science illiterate movie celebrities defraud their millions of followers by selling supplements that do not work at all.” He added, “Beware of snake oil salesmen, or snake oil saleswomen. They come in various sizes and forms. Be a well-informed consumer. Progress with science and evidence. Listen to real doctors.”

According to The Liver Doc, NAD is a coenzyme central to metabolism, and NMN is a supplement that is "claimed" to replenish NAD and improve health. He added that NMN has been marketed by many as the next big anti-ageing pill, but the data shows otherwise.

“There is zero proof that it is absorbed properly and reaches organs as claimed. NMN, by default, cannot enter cells. In practical terms, most NMN taken by mouth is first converted to plain nicotinamide before anything useful can happen. Whatever bump in blood NAD+ you get is small and fleeting, and we have zero evidence that the molecule reaches key tissues at effective concentrations in people,” The Liver Doc wrote.

He also posted various studies that proved his points, adding that human trials on NMN have been ‘short, small, and stuffed with useless indirect end points and nothing of clinical significance’.

How did the internet react?

The internet called out Samantha for promoting supplements that are just an expensive way to do nothing. One Instagram user wrote, “Victim post loading in 3..2..” Another wrote, “NMN is one of the most overhyped supplements, absolute garbage.”

A comment said, “We Indians need to spot bullshit quicker & stop making health decisions on the basis of what their favourite influencer/actor/(never read a actual reserch) is saying/selling.”

Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition

  • Krishna Pallavi Priya
    ABOUT THE AUTHOR
    Krishna Pallavi Priya

    Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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