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Indian Matchmaking's Sima Taparia shares dating advice for Indian couples: 'In 2-3 months, give a yes or no'

Published on: Feb 22, 2026, 09:48:38 IST
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Sima Taparia is a marriage consultant, who gained fame through the Netflix documentary series, Indian Matchmaking. (Netflix)
Sima Taparia is a marriage consultant, who gained fame through the Netflix documentary series, Indian Matchmaking. (Netflix)

Sima Taparia advises Indian couples to decide on a match within 2-3 months, saying it's enough time to determine compatibility.

Sima Taparia, marriage consultant and star of Netflix’s Indian Matchmaking, is once again stirring the pot on relationship timelines. In a new video, Sima Taparia, aka 'Sima Aunty', delivered a blunt ultimatum to singles: stop wasting years and start making decisions. Also read | 11 dating mistakes to avoid according to relationship coach: 'Don't become an unpaid therapist for broken people

Speaking in an Instagram video shared by BBC Asian Network on February 21, Sima drew a sharp line between western dating habits and traditional Indian matchmaking values. Her message was clear: the modern tendency to test-drive a relationship for years was a waste of time.

‘Why did they meet for 3 years?’

She expressed bewilderment at the Western practice of multi-year dating or cohabitation that ends in a breakup. To her, a lack of a 'yes' after years of companionship is a failure of logic. Sima said, "Actually, I saw people in the West; they meet first. They meet for 1, 2, or 3 years. And after that, they say, 'No, no, no, no. We cannot go ahead.' Then why did they meet for 3 years?"

She argued that if the ultimate goal was marriage, a clear understanding of compatibility should be reached far sooner than the five-year mark. "After five years, have they still not understood [each other]?" she questioned.

The Sima Aunty standard

Contrasting this with her professional approach in India, Sima revealed her strict timeline for clients. She believed that three months was the sweet spot for determining if a match has a future. "In India, within two or three months, I tell them, 'Please give me a yes or a no.' That’s all," she said.

‘They are not all looking for marriage or kids’

Her comments highlight the ongoing tension between individualistic dating (common in the West) and purpose-driven matchmaking (traditional in India). While Sima maintained that prolonged dating was simply an exercise in indecision, her critics argued that three months was hardly enough time to truly know a person.

A comment on the video shared by BBC Asian Network read, "Depends on the age. I don't think anyone on their early 20's should be making life decisions in 3 months." A person also said, "Everyone's on their best behaviour in the first 3 to 6 months of meeting. After that, they can't pretend anymore, and their true personality comes out." Another shared, "Yes, but they are not all looking for marriage or kids."

For Sima, who has spent decades pairing couples across the globe, marriage is a commitment based on shared values and family alignment — factors she believes can be vetted quickly if both parties are serious.

Note to readers: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them.

This article is for informational purposes only and not a substitute for professional advice.

  • Sanya Panwar
    ABOUT THE AUTHOR
    Sanya Panwar

    With a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More

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