UP governor unveils new Kumbh logo

Uttar Pradesh governor Ram Naik unveiled a new logo for the Kumbh Mela that is scheduled to be held in Allahabad in January 2019.

lucknow Updated: Dec 13, 2017 11:59 IST
HT Correspondent
HT Correspondent
Hindustan Times, Lucknow
Uttar Pradesh governor,Ram Naik,Kumbh Mela
The new logo.

Uttar Pradesh governor Ram Naik on Tuesday unveiled a new logo for the Kumbh Mela that is scheduled to be held in Allahabad in January 2019.

The new Kumbh logo comprises temples, saints, rivers, kalash (pitcher) and the swastik among other things. The 2013 Kumbh logo featured kalash.

The governor also launched the event’s tagline ‘chalo Kumbh chalo-chalo Kumbh chalo’ and the UP tourism slogan “UP nahin dekha to India nahin dekha,” besides inaugurating a one-stop travel solution portal.

Chief minister Yogi Adityanath was present as the chief guest.

Speaking on the occasion, the governor said sometimes outsiders realised the importance of things sooner than the locals.

“The UNESCO has declared the Kumbh as a world heritage, realising the importance of the event,” he said.

He said he was sure the government would be able to hold the Kumbh successfully.

Earlier, Adityanath said it was a matter of pride that UNESCO had recognised the Kumbh as a world heritage.

He said the government would celebrate the Kumbh in 2019 with ‘all the grandeur and divinity’. He said till now Ardh Kumbh was held every six years and Kumbh every 12 years. “But henceforth, the Ardh Kumbh will be known as Kumbh and Kumbh will be called Maha Kumbh,” he said.

“There is nothing half in the Sanatan Hindu culture,” he said, reciting a Sanskrit shloka to support the claim.

First Published: Dec 13, 2017 11:59 IST