Maharashtra to request Amitabh Bachchan to lead drive against female foeticide
The state public health minister Dr Deepak Sawant said that they would write a letter to the actor requesting him to be a part of the cause.mumbai Updated: Mar 22, 2017 12:15 IST
The Maharashtra government has decided to approach veteran actor Amitabh Bachchan as its brand ambassador for a public awareness campaign to eradicate female foeticide in the state. The state public health minister Dr Deepak Sawant said that they would write a letter to the actor requesting him to be a part of the cause.
“We will request Amitabh Bachchan to join us in creating public awareness against female foeticide in Maharashtra,” Dr Sawant said.
The minister on Tuesday headed a state-level supervisory board meeting on female foeticide in the backdrop of Sangli district case in which 19 aborted female foetuses were found in a sewer a few yards away from a private clinic.
Dr Sawant said that the state government has taken stern steps under Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act but there is a need to create awareness among the people against female foeticide and increase the sex ratio of the state. He said that Bachchan’s association with the campaign would ensure that the message reaches a larger number of people and they are more likely to follow to his advice.
The health minister pointed out that sex-determination centres are being operated in other states close to the Maharashtra border. The same people then come to Maharashtra for to aid in abortions, he said.
“We have requested neighbouring states such as Gujarat and Karnataka to take immediate steps against such sex-determination centres,” the health minister said.
Bachchan is the brand ambassador for the state forest department’s tiger conservation project. Being a TB survivor, he is also working as the Union government’s brand ambassador for a campaign for a TB-free India.
First Published: Mar 21, 2017 23:49 IST