NoidaFriday provided an opportunity for pet lovers of Noida and Ghaziabad to visit the first ever pet trade fair in the city that is showcasing scores of pet related grooming accessories and toys.From affectionate pugs to ferocious pit bulls, the fair played host to a multitude of pet dogs who interacted with curious onlookers and other pet parents. The 9th India International Pet Trade Fair (IITF) was held at the Expo Centre in Noida Sector 62 on Friday. This is the first time that a pet trade fair is being held in Noida.The reason for selecting Noida as the venue was the belief of industry experts that with increasing urbanisation and awareness among the people towards animals, the future of pet trade industry in the country is rosy.Casper, Scotch and other furry mates steal the show at Noida Expo CentreThe trade fair has been organised with the intention of bringing pet lovers together and provide an opportunity to pet care firms to showcase their products and services.Virendra Singh Gosain/HT PHOTOToys and beds on display at the 9th India International Pet Trade Fair in Noida.“We have organised this fair with the objective to bring pet lovers under a roof and boost the pet trade industry,” said Linda Brady Hawke, chief executive officer, LB Associates.The fair also aims to sensitise people towards animals and teach potential pet owners the nitty-gritty of pet adoption. Hawke herself has four pets. “It is important to sensitise people before they decide to bring a pet home because an animal needs a safe, loving and healthy environment to grow. They are also living beings with feelings and it is important to understand these nuances. There are a multitude of stalls where animal experts are available to give you tips,” Hawke said.Industry experts also believe that India is a lucrative space for the pet care industry, with a special focus on Delhi-NCR.Virendra Singh Gosain/HT PHOTOWith a valuation of over ₹2,500 crore, the pet care industry has nothing to lose and everything to gain in India, experts said.“With a valuation of over ₹2,500 crore, the pet care industry has nothing to lose and everything to gain. Six years ago, there was little urbanisation in the Noida-Ghaziabad belt. But, today, I see so many planned sectors and apartments. Almost all high-rise flat owners keep pets,” said Binoy Sahee, the fair director.“The future is extremely lucrative for the pet care industry. While other countries have reached their saturation point, in India, there is a huge demand for pet products, accessories, toys and grooming services,” Hawke said.Varun Siddhartha and Shweta Kasid, a pet -loving couple who have started a pet relocation service, ‘Airpets’, in Gurgaon, shared their insight about the complex world of pet services.“Every country has different set of rules for relocating pets and it is important that the animal undergoes all protective measures. Therefore, we decided to launch our startup in 2006 to help people relocate pets from one state to another and even overseas,” Kasid said.