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Sudha milk to cost Rs 2-3 more per litre, consumers in Bihar, Jharkhand to feel price pinch

The Sudha Gold (full cream variant) and cow milk will be dearer by Rs 3 per litre. Prices of other three variants - standard (sold as Sudha Shakti in green pouch), toned and double toned - have also been increased by Rs 2/litre each.

patna Updated: Sep 22, 2017 08:57 IST
Anil Kumar
Anil Kumar
Hindustan Times, Patna
Comfed,Sudha milk,milk prices
Sudha milk plant of Ranchi Dairy at Dhurwa in Ranchi. (Hindustan Times file photo/Parwaz Khan)

Consumers will have to shell out extra Rs 2-3 per litre for sourcing their daily requirement of milk from Sudha Dairy outlets, as Comfed has decided to raise prices of its different variants.

The new rates will be effective across Bihar and Jharkhand from Friday morning.

From now on, Sudha Gold (the full cream variant) and cow milk will be dearer by Rs 3. While Sudha Gold will sport a price tag of Rs 48, up from the current price of Rs 45, cow milk lovers will have to pay Rs 40, instead of the going rate of Rs 37.

The prices of other three variants — Standard (sold as Sudha Shakti in green pack), toned and double toned — have also been increased by Rs 2 each. The effective rate for the three popular variants, which account for almost 70% of the supplies, will be Rs 41, 37 and 34 respectively.

The move comes after Comfed decided to endorse milk producers’ demand for a hike in procurement prices. “It has been decided to raise the price of milk sourced from primary producers by a minimum of Rs 1.50 to Rs 3.50, depending on the quality,” said Sudhir Kumar Singh, MD, Patna Dairy Project.

The sourcing of milk by Comfed, the apex federation of 10,000 cooperative societies, is done from 13 lakh producers who form the unit of the supply chain to contribute 16 lakh litres of milk on a daily basis. Out of this, 10-11 lakh litres are distributed to meet milk requirement and the rest is used for production of other milk products.

According to sources, the cooperative societies have been pressing for a hike in procurement prices for the last three months.

Defending the hike, Comfed MD Seema Tripathi said the input costs like prices of diesel and electricity have gone up, in addition to the impact of GST on packaging — the slab for which has been fixed at 18%.

Singh said one has to keep the interest of poor farmers. Remunerative prices can keep them going, he said. Incidentally, Rs 5-6 crore are pumped into the rural economy as payments against procurement.

While the move will burn a hole in the pocket of consumers grappling with rising prices, including products of daily use like petrol and diesel, Comfed sources maintain that even after the present revision Sudha milk continue to sport a price of Rs 4-5 less than that of Amul which is sold at Rs 52, albeit in a tetra pack.

Comfed had previously revised its milk price on December 1, 2016.

First Published: Sep 22, 2017 08:15 IST