Vikram Kumar, an engineer, analytics expert, entrepreneur, co-founder and managing director of SRV media, digital media marketing agency.(HT PHOTO)
Vikram Kumar, an engineer, analytics expert, entrepreneur, co-founder and managing director of SRV media, digital media marketing agency.(HT PHOTO)

Alumni Connect: My college director inspired me to become an entrepreneur, says Vikram Kumar

Kumar says he is able to hone skills as per the industry and make a mark as an entrepreneur due to the city-based institute which groomed him
By HT Correspondent | Hindustan Times, Pune
UPDATED ON AUG 30, 2019 05:18 PM IST

Vikram Kumar, an engineer, analytics expert, entrepreneur, co-founder and managing director of SRV media, digital media marketing agency, says success is about identifying opportunities, making optimum use of them and ensuring constant improvement in oneself and the working ecosystem. He talks about his alma mater and how it shaped his career and life.

Tell us about your educational background

I completed my schooling from Bokaro Ispat Vidyalaya (BIV) and Bokaro Ispat Senior Secondary School. I did my bachelors in engineering from Birla Institute of Technology, Mesra and completed MBA (IT) in 2011 from Symbiosis Centre for Information Technology. Currently, I am pursuing a PhD in digital media marketing, under the mentorship of Ramakrishnan Raman, director Symbiosis Institute of Business Management (SIBM).

How were you as a student?

I was not at the top of the class in academics. However, my academic performance improved while studying at Symbiosis Centre for Information Technology. I was able to hone my skills as per the industry and make a mark as an entrepreneur.

What made you choose this career path?

My mentor Raman Ramakrishnan, who was the director of Symbiosis Centre for Information Technology (SCIT) back in the day, when I was doing my MBA, inspired me to become an entrepreneur. Conversations with him gave me direction and helped fine-tune my dreams into reality. I had also worked with the idea of an incubation group in my college. Together, we presented and executed small-scale business ideas, which gave me further insights into operations, marketing and sales. I feel such college activities helped me showcase startup ideas.

Tell us about your experience of stepping into the corporate world

When I completed my graduation in 2008 our economy was going through a recession and there were hardly any jobs for engineers in the market. Also, I didn’t want to take up a 9am to 5pm job so I took admission for MBA from Symbiosis. After completing my MBA, I worked as an assistant manager at HDFC to gain managerial experience and started my own business in 2013.

How did your college help you in achieving your goals?

Me and my co-partner, Rohit Prasad, used to take up digital marketing projects during our college days to explore the domain. We used to involve our college friends to write for us and in return, we use to provide food for them. This experience helped us carve our path to start our business from scratch.

What about the highs and lows of your career so far? 

There were many lows in the initial days of our career. Many talented people from our team left due to differences in vision. Also, we did not have enough clients. It took us several years to build trust in the market. This year has been one of the best years for SRV Media, now we have 100+ clients. We also have a strong team which sticks together through thick and thin.

What are your future plans? 

We aim to build technological assets which help our clients get a better return on investments from digital advertisement spendings. We are also working on building an impactful presence in the global market.

SHARE THIS ARTICLE ON
app
Close
HT Image
HT Image

Pune district reports 563 fresh Covid-19 cases, 11 deaths in 24 hours

By Namrata Devikar, Pune
PUBLISHED ON JAN 14, 2021 08:10 PM IST
Pune district on Thursday reported a total of 563 fresh cases of Covid-19 infection with 11 deaths in the last 24 hours
Close
HT Image
HT Image

Pune district reports 8 deaths and 688 fresh Covid-19 cases in 24 hours

By HT Correspondent, Pune
PUBLISHED ON JAN 13, 2021 09:53 PM IST
On Wednesday, Pune district reported eight deaths due to Covid-19 infection in 24 hours
Close
HT Image
HT Image

PMC seeks list of items purchased for Covid centres, present status of equipment

By Abhay Khairnar, Pune
PUBLISHED ON JAN 13, 2021 08:31 PM IST
The Pune Municipal Corporation has sought a report regarding the present status of materials purchased during the Covid-19 pandemic
Close
HT Image
HT Image

Two businessmen running illegal gutkha factory in Silvassa arrested

By Nadeem Inamdar, Pune
PUBLISHED ON JAN 12, 2021 09:46 PM IST
In a major breakthrough, crime branch officials attached to unit IV have arrested two businessmen who ran an illegal gutkha manufacturing facility in Silvassa, in connection with the 15 crore illegal Gutkha seizure case
Close
HT Image
HT Image

SPPU reprinting and selling rare, old books

By Dheeraj Bengrut, Pune
UPDATED ON JAN 12, 2021 09:45 PM IST
The Savitribai Phule Pune University (SPPU) is now reprinting its old and rare books related to history, mythology and autobiographies and making it available online for sale
Close
HT Image
HT Image

25-year old arrested for assaulting traffic constable

By Nadeem Inamdar, Pune
PUBLISHED ON JAN 12, 2021 09:45 PM IST
The Mundhwa police have arrested a 25-year old man on charges of physically assaulting a traffic constable on duty who stopped him for not wearing a seat belt during driving
Close
The gravity of the moment dawned upon the drivers of the trucks as the crowd present at the gates erupted in spontaneous applause that pierced the silence of the morning
The gravity of the moment dawned upon the drivers of the trucks as the crowd present at the gates erupted in spontaneous applause that pierced the silence of the morning

As vaccine trucks leave Serum campus, India starts fight to end Covid in country

By Shalaka Shinde, Steffy Thevar, Pune
UPDATED ON JAN 12, 2021 10:44 PM IST
At the stroke of 4:53 am, the gates opened, a police escort van remerged; it was followed by three trucks, with boxes carrying 5.65 million doses of the vaccine meant for Delhi, Chennai, Ahmedabad, Hyderabad, Chandigarh, Kolkata, Patna, Bengaluru, and Lucknow.
Close
HT Image
HT Image

Nine flights to 12 cities leave Pune with Covid vaccine doses

By Steffy Thevar and Shalaka Shinde, Pune
UPDATED ON JAN 12, 2021 09:53 PM IST
Pune Tuesday morning saw an otherwise quiet Lohegaon airport in Pune witness high drama as the country’s first batch of Covishield vaccine doses left for 12 different cities on nine passenger and freight flights
Close
HT Image
HT Image

Pune district sees 496 fresh Covid-19 cases, 0 deaths in 24 hours

By Namrata Devikar, Pune
PUBLISHED ON JAN 12, 2021 08:26 PM IST
Pune district on Tuesday reported a total of 496 new cases of Covid-19 with no deaths in the last 24 hours
Close
HT Image
HT Image

97 samples from 17 districts tested for bird flu in Pune, 18 positive

By Jigar Hindocha, Pune
PUBLISHED ON JAN 12, 2021 08:25 PM IST
With the cases of Avian influenza, popularly known as “bird flu” on the rise across India, sample testing for the virus has begun in Pune at the animal husbandry commissionerate
Close
HT Image
HT Image

Pre-Covid buzz to return in city as classes, coaching centres reopen

By Dheeraj Bengrut, Pune
UPDATED ON JAN 12, 2021 08:22 PM IST
After the Pune Municipal Corporation (PMC) decided to reopen coaching classes, the movement of students across the city is set to increase after a break of nine months
Close
HT Image
HT Image

Culling of hens begins in Parbhani after Avian influenza outbreak

By Abhay Khairnar, Pune
PUBLISHED ON JAN 12, 2021 02:33 PM IST
Following the outbreak of Avian influenza, commonly-known as bird flu in the Parbhani district of Maharashtra, the state animal husbandry department has issued instructions for the culling of 6,000 birds
Close
HT Image
HT Image

Pune dist has no cases of bird flu; admin forms 13 rapid response teams

By Jigar Hindocha, Pune
UPDATED ON JAN 12, 2021 02:32 PM IST
Following the detection of bird flu cases in Parbhani district of Marathwada, the state animal husbandry department has formed 13 rapid response teams in Pune district
Close
HT Image
HT Image

Pulse polio vaccination postponed indefinitely

By Steffy Thevar, Pune
PUBLISHED ON JAN 12, 2021 02:32 PM IST
In view of the upcoming large-scale Covid-19 vaccination drive, the central government has postponed the National Pulse Polio vaccination drive indefinitely
Close
HT Image
HT Image

Centre signs purchase order for 11 mn Covishield doses, transportation begins today

By Steffy Thevar and Shalaka Shinde, Pune
PUBLISHED ON JAN 12, 2021 02:31 PM IST
After days of speculation, Pune based Serum Institute of India (SII) finally received the official purchase order on Monday from the government of India for Oxford-AstraZeneca vaccine, named Covishield
Close
SHARE
Story Saved
OPEN APP