Pune’s digital fashionistas who couture clothing fad
Pune, being a haven of information technology professionals and college students, has always been steadily evolving into a fashion hub. Taking inspiration from its sister city Mumbai, the city has not only caught up with the latest fashion trends, but is also living up to it. An important factor behind this change is fashion blogging. Fashion bloggers from the city have taken it upon themselves to bring about a fashion conscious city with their unique dressing sense and exquisite fashion tips. These women have managed to stand out and garner loyal followers by becoming the ‘IT’ girl who knows it all when it comes to style.
Instagram handle : natasha_shrotri
Followers : 112K
What she says: It’s about fashion, travel, beauty and lifestyle. It is a well-rounded portal to my way of life.
When and why: I started blogging when I was living in Buenos Aires. The strong fashion and blogging presence in the country inspired me to start a blog to share my experiences with my friends in India. When I moved back to India three years ago, the blogging industry had finally started in the country and I started working towards monetising my social media platforms and creating content for brands and designers.
Pune’s fashion statement: Pune is a very fast growing city and has a huge market. So, brands which recognise this potential work with bloggers in Pune to keep it updated with the latest trends.
High points of being a fashion blogger: I have had the privilege to work with some of the biggest multinational companies I have always admired. It feels great to create content for the brands you have always dreamt to work for. I just feel really proud because this is a skill set I acquired on my own, through hours of self study.
Tips to aspiring bloggers: Be consistent and focus on creating quality content.
Blog name: junewantsitall.com
What she says: Fashion, beauty and lifestyle-related reviews so that my readers can get shopping/dining/travelling advice and inspiration based on my experiences and recommendations.
When and why: I started blogging way back in 2007, when there were hardly any blogs in India. I used to regularly read and follow a couple of international blogs back then and that’s what inspired me to start my own blog.
Pune’s fashion statement: When it comes to designers, blogging from Pune is definitely an issue as most Delhi and Mumbai designers prefer collaborating with bloggers from their own cities. Besides that, most Pune-based designers don’t really shell out money and expect you to cover them for free or barter.
High points of being a fashion blogger: I was one of the first few Indian bloggers who was invited to attend and cover Lakme Fashion Week in 2012. I also won a blogging contest hosted by a United Arab Emirates-based brand Splash, which got me to attend the Splash fashion show in Dubai. It was an all expenses paid trip. I have been featured in numerous magazines and newspapers over the years, but one of the most special ones is when I was featured in Self Magazine China.
Tips to aspiring bloggers: Create unique content, be yourself and use social media properly to reach out to the right audience.
Blog name: The Style Chair
Instagram- @thestylechair Followers: 18.4k
What she says: Blogging is all about fashion and style. I don’t showcase garments, I show different ways of wearing a particular piece of clothing. When it comes to being an influencer, I love all the good things in life. I love to just live life to the fullest. Putting that idea out in the world in my own way is what I’m aiming for. At The Style Chair, there is style, while keeping it real.
When and why: It all started with Instagram and posting #OOTD pictures. I decided to talk more of my personal style instead of just showcasing what I wore. Along with fashion, I also wanted to seriously talk about beauty and makeup too, since I’ve been in the line for over a decade now.
Pune’s fashion statement: Mumbai and Delhi are at the top of the fashion game, but given the huge amount of youngsters in Pune, fashion in this city is very experimental and fresh. The Pune blogger community is now getting stronger and more and more brands in the city are now taking to the blogger influence.
High points of being a fashion blogger: There have been a lot of high points in my journey. One of the first few and the most memorable would be being a part of the POPxo Blogger Community and shooting with one of the best jewellery brands in Mumbai, Minawala Jewellers. I have also collaborated with one of the quirkiest designers in the country, Quirkbox. I have also managed to bag some prestigious skin care collaborations like Kama & Kiehls.
Tips to aspiring bloggers: Remember the ‘two C’ rule. Content and consistency are the key and it will take any blog a long way.
Blog : www.lookinggoodfeelingfab.com
Instagram : @lookinggoodfeelingfab 9.4k
YouTube : Looking Good Feeling Fab and Hindi Bindi 140000 subscribers
What she says:A personal blog about fashion, beauty, food, fitness and books
When and why: I wish I could tell you a really dramatic ‘Cinderella meets Barbie’ kind of story, but that would be far from the truth. I knew nothing about fashion, photography, coding, writing and neither did I know how to pout or pose (all prerequisites for fashion blogging). I just felt an intense creative void in my life, like a big vacuum and I just had to do something to fill that void and something drew me towards blogging.
Pune’s fashion statement: All women have this inherent interest in fashion. Some mask it well, but all of us secretly wish to always look good, always steal the limelight and always get compliments. So, where you live makes no difference at all. My blog is more of street style, personal style and everyday fashion and hence, location is not a restriction. In fact, Pune gives me a totally different perspective and gorgeous green locations to shoot at.
High points of being a fashion blogger: The high point for me always has been, and always will be, hearing from readers, viewers and followers about how a video or post proved to be a trigger that helped them bring positive change in their life. Sometimes, very small things can bring about very big changes in our lives.
Tips to aspiring bloggers: Be consistent, follow your heart, ignore the haters, embrace the admirers, learn to take a good selfie or find a boyfriend / husband with magician-like skills in camera work.
Blog name: Beyond That Bouffant, http://beyondthatbouffant.com
Instagram - @aashna_bhagwani
What she says: To aim is to introduce the concept of ‘plus-size fashion’ through my posts, where every woman, irrespective of their size, should be able to enjoy fashion as much as I do.
When and why: Growing up, I always had an eye for fashion and was good at posing in front of the camera at every opportunity. I studied fashion designing in my early days, but soon realised that it’s not the field for me. I later learned about the blogging business and understood its growth potential in India. Since I have always been plus-size, I wanted to introduce the concept of ‘plus-size fashion’ through my posts, where every woman, irrespective of their size, should be able to enjoy fashion as much as I do.
Pune’s fashion statement: When I started In 2016, I was pretty shocked to learn that there were barely four to five bloggers in Pune. The community was so small here, but as work grew, I received many opportunities to travel to Bombay and Delhi for events and work. Recently, I attend an event in Pune where I met at least 30 new bloggers from my city and I love the way blogging is growing in Pune.
High points of being a fashion blogger: There are three main high points for me; when my followers write the sweetest comments and messages about how I inspire them, getting featured in magazines, papers and other blogs as it’s very important for the industry to realise what I convey, body positivity and plus-size fashion.
Tips to aspiring bloggers: Be unique, experiment a lot and be consistent in everything you do. But the most important thing is that you are true to yourself. You should take an initiative to connect with your followers on a personal level.
Blog name: @theflawlessfactory
What it says: A conglomeration of fashion, food, lifestyle and beauty is what my blog is. I mainly focus on how to play ‘dress up’ with mere staples from the closet.
When and why: Right from my childhood, I was very clear that I wanted to make a career in the fashion industry. After I completed my internship at Femina as a feature writer and stylist, I really wanted to pursue the two fields simultaneously. This is when I decided to take up blogging full time as it provides the perfect platform to showcase my personal style and writing.
Pune’s fashion statement: Pune is certainly a growing market for fashion brands, which does create opportunities for bloggers. While creating content in Pune is certainly rewarding, the blogging scenario in Mumbai is far more professional and ethical.
High points of being a fashion blogger: I love interacting with people and my job gives me the opportunity to meet fresh faces regularly. For me, the high point is when girls actually ‘direct message’ me on Instagram or when they recognise me somewhere and tell me how I inspire them. And finally, I love how proud my dad is when he brags about me to his friends or our relatives.
Tips to aspiring bloggers: Try and understand trends before experimenting with them or conveying them to your audience, understand your own style and unique selling point and create a unique content accord.
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