Flying elephant mascot for global summit draws eye!
Jharkhand’s mascot for the Global Investors Summit (GIS) -a flying red elephant- has become the talk of the town, with many taking to the social media questioning what the mascot symbolizesUpdated: Feb 16, 2017 11:04 IST
Jharkhand’s mascot for the Global Investors Summit (GIS) -a flying red elephant- has become the talk of the town, with many taking to the social media questioning what the mascot symbolizes. After all, how can an elephant fly?
AdFactor, a public relation and advertising company based in Mumbai, which designed the unconventional red elephant did not have an elephant as the first choice for a mascot. The company had initially thought of using Palash flowers, found in abundance here as the mascot. Later, the creative team also had discussions on using a tiger for the purpose. But eventually, they zeroed in on the elephant.
Mrinal Sapre, account director of the company told Hindustan Times that the elephant was chosen as the mascot since it was the state animal and also an unconventional choice for a mascot at the same time.
As seen in the TV commercials featuring former team India captain Mahendra Singh Dhoni, the red flying elephant has green wings and also Sohrai art work on the body.
“The red colour represents minerals, green wings symbolize forest cover, while Sohrai art depicts the fact that Jharkhand doesn’t want to ignore its indigenous art forms and customs”, said Sapre.
But why is the elephant flying?
“It is impossible to even move an elephant. The flying elephant shows that it was time to forget about Jharkhand’s past, which was heavy and stagnant. It shows that with new policy decisions and change at the helm, the Jharkhand state is now ready to take off, despite the weight of the past,” Sapre replied.
The two-day global investors’ summit (GIS), which will see participation of over 9500 foreign and domestic delegates, will begin at Ranchi’s Khelgaon on Thursday.
The ‘Momentum Jharkhand’ mascot was showcased at major road shows prior to the event and is also a part of posters, hoardings and advertisements for the GIS.
“The elephant also represents strength, youthfulness and dreams to be fulfilled. There is no question on the strength of an elephant. If you notice, this elephant looks young and it is flying to fulfil its dreams,” said an official of the creative team of the company.
First Published: Feb 16, 2017 11:04 IST