Baahubali craze reaches Europe, high demand among distributors

Looks like SS Rajamouli’s film of epic dimension Baahubali is getting bigger and bigger in the international circuit. The film is now being viewed by international buyers with tremendous interest, so much so that European distributors are fighting for its rights.

Looks like SS Rajamouli’s film of epic dimension Baahubali is getting bigger and bigger in the international circuit. The film is now being viewed by international buyers with tremendous interest, so much so that European distributors are fighting for its rights. Baahubali created cinematic history in India by becoming the first South Indian film to gross more than Rs 100 crore in its Hindi dubbed version. Overall, it rakes in more than Rs 600 crores.

Baahubali is a new Telugu film directed by SS Rajamouli and stars Prabhas, Rana Daggubati, Anushka Shetty and Tamannaah in lead roles. (BaahubaliMovie/Facebook)

International rights of Baahubali have already been sold in Latin America and China among a few places outside of India.

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“There’s a great demand for Baahubali in Europe. Never before there’s been so much demand for an Indian film. Several distributors are literally fighting to buy the film’s rights. This is really good from Indian films’ perspective,” said filmmaker and European distributor Pierre Assouline in Kochi.

Read: Five reasons why you shouldn’t miss Baahubali

Tamannaah as Avantika and Anushka Shetty as Devasena play warrior princesses. (BaahubaliMovie/Facebook)

Talking on the sidelines of Indywood Film Market (IMF), he said: “Film market is the need of the hour. It helps in finding films international distributors. I’m sure there are many good Indian films that deserve a release in other countries as well.”

Read: ‘Impossible to cover Baahubali’s costs with one language release’

Assouline is among several distributors who’ve come to attend IMF, hoping to find Indian films to invest in.