Vikram's ugly look in I done by New Zealand-based studio

The look of I has been done by Weta Digital, who specialize in special visual effects, art work and make-up. These are the same guys who did the make-up for Hollywood biggies James Cameron's Avatar and Peter Jackson's Lord of the Rings.

A New Zealand based studio known for its stunning visual effects in Hollywood movies has done the make up for the hero in ace director Shankar's upcoming mega budget Tamil film I.

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The hero, Vikram, also plays the role of an eyesorish man and make-up for the character was done by Weta Digital, which offers digital production services, including special visual effects, animation besides art work and make-up.

"We wanted aesthetic eyesorish looks," PC Sreeram, cinematographer said in the Making of I, audio-visual presentation.

Director Shankar said he approached Weta as the job was challenging. "This is the first time Weta is doing an Indian film."

Weta is noted for the making of apes in the Rise of the Planet of Apes and the Dawn of the Planet of Apes.

The studio won academy awards for best visual effects in movies, including James Cameron directorial Avatar and Peter Jackson's Lord of the Rings.