Diwali 2022: Cadbury’s ad about supporting local hawkers captures true spirit of the festival. Watch

Diwali 2022: Cadbury took to YouTube to share the ad about illuminating the lives of local hawkers during the festival.

Published on: Oct 15, 2022, 20:29:13 IST

By Trisha Sengupta

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Diwali is just a few days away. Ahead of the festival of lights, people are taking to social media to share numerous videos showing how they are preparing for the day. The brands are also joining in with their special Diwali ads. And, the advertisement posted by Cadbury is winning people’s hearts. Taking to Twitter, the confectionery brand shared a video that shows how they plan to illuminate the lives of local hawkers during the festival.

Diwali 2022: The image, taken from the YouTube video, shows a scene from Cadbury’s ad. (YouTube/@Cadbury Celebrations)

“Iss Diwali, jinki dukaan nahi, unki bhi dukaan khulegi. Cadbury Celebrations is creating an online shop for the hawkers who bring us the essence of Diwali but often lose business due to the lack of a permanent shop. Scan the QR code on the pack or visit www.CadburyShopsForShopless.com and discover your nearby hawkers this Diwali with Cadbury Celebrations,” they wrote.

Take a look at the video that may leave you emotional:

The video was posted on September 30. Since being shared, the clip has gone viral and accumulated nearly 23 million views. The video has also received tons of comments from people.

“Great initiative proud of you Cadbury,” expressed a YouTube user. “Cadbury never disappoints us with their unique advertising,” commented another. “Speechless,” posted a third. “Dear Cadbury India, you really have outdone yourself. It is such a warm gesture. A heartfelt concept not just to catch eyeballs but also to make a real difference. Beautifully shot, the storyline, the colour pallet the edit... all in all, a fantastic effort. Hats off to the entire team behind it!,” expressed a fourth.

ABOUT THE AUTHOR
Trisha Sengupta
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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