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'Netflix and chill' rakhi selling online. ‘Very problematic,’ say netizens

A Reddit post about 'Netflix and chill' rakhi being sold online has left people in disbelief.

Published on: Aug 24, 2023, 19:05:03 IST
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A post about a website selling a 'Netflix and chill' rakhi has created a chatter among people, with netizens calling it a ‘very problematic’ item. The Reddit user who shared a picture of the product added that they found it on Swiggy Instamart.

The image shows a rakhi with 'Netflix and chill' written on it. (Screengrab)
The image shows a rakhi with 'Netflix and chill' written on it. (Screengrab)

The post shared shows a picture of a rakhi which is sold on a website called ishakaara. It has a red metal plate with the words 'Netflix and chill' written in black.

The description shared along with the product picture on the site explains that it is a “fun, quirky and emotion-filled” rakhi. “Whether your bro or bhabhi is your Maggi Partner, Partner in Crime, Netflix buddie, we have curated it all to describe and embrace your special relationship,” it also adds.

‘Netflix and Chill’ is a netspeak term. According to Urban Dictionary, it is “A euphemism for inviting someone over to their place to engage in sexual activity.”

Take a look at this Reddit post about the unusual rakhi:

The post was shared four days ago. Since being shared, it has gathered around 60 upvotes. Also, it has accumulated varied comments from people.

“Very problematic,” wrote a Reddit user. “When marketing wants memes but doesn't know how to meme,” shared another. “Rakhi with benefits,” joked a third.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.Read More