Tinder, Swiggy react to Javed Akhtar’s cryptic tweet
Javed Akhtar took to Twitter to share one letter in Hindi. The tweet has prompted people to post varied reactions, including brands like Swiggy and Tinder.
Javed Akhtar often takes to Twitter to share varied posts. From talking about current issues to sharing updates about his work to giving glimpses of his personal life, the lyricist regularly posts tweets that attract people’s attention. Just a day back on June 13, however, he shared a tweet of a different type. He posted a cryptic post that has left people baffled. Additionally, it has prompted many to share interesting replies, including food delivery platform Swiggy and online dating platform Tinder.

The award winning screenwriter took to Twitter to share one letter in Hindi that sounds “Pi”. He just shared this and nothing else. Since being posted, his tweet quickly accumulated more than 4.8 lakh views and the numbers are only increasing. Additionally, the post has received close to 1,000 likes.
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Taking to the comments section of Javed Akhtar’s post, Tinder also dropped one letter in English. They wrote “queue”. Swiggy not only shared a reply but also reposted Akhtar’s tweet. They also shared one letter in Hindi which reads ‘Kha’ and means “to eat”.
Take a look at reactions to Swiggy and Tinder to Javed Akhtar’s tweet:
Swiggy Instagram, the online grocery delivery service from the food delivery platform, also joined in on the fun with a tweet. They share an image of two people holding two water bottles. Alongside, they also added a caption and wrote, “Pee rahe hai Javed sahab.”
Take a look at the post:
Shared on July 13, the post has gathered more than 3,100 views. What are your thoughts on the cryptic post shared by Javed Akhtar and the responses by various brands?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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