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Apple to launch iPhone 17 series on September 9. Here's everything else releasing

The iPhone 17 series along with other products will be unveiled by Apple at a major event on September 9. Find all the details here.

Published on: Aug 26, 2025, 23:37:34 IST
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The wait is finally over! Apple on Tuesday, August 26, announced that it will be unveiling its much-awaited iPhone 17 lineup at a mega event on September 9, 2025. Tim Cook confirmed the event via his X account. It is scheduled for 1 PM ET or 10 AM Pacific time. The event, holding the tagline 'Awe dropping,' is scheduled at the Steve Jobs Theater in Apple Park.

Apple event to take place on September 9. (X/@tim_cook)
Apple event to take place on September 9. (X/@tim_cook)

Apple event

Apart from the new iPhone 17 series, Apple is also expected to introduce the Apple Watch models during the September event.

Earlier, launch events were Apple used to take place live, where several of its executives demonstrated various features and other details on stage. But the company changed it to pre-recorded videos starting from 2020, CNBC reported.

Apple informed that, besides other platforms, the event will be streamed on its official website.

Also read: iPhone 17 Pro tipped for a new charging upgrade that we never saw coming- All details

Apple event: Expected launches

As part of the all-new iPhone 17 series, fans can witness the launch of the regular iPhone 17 model, the iPhone 17 Air, the iPhone 17 Pro, and iPhone 17 Pro Max.

This means that the company is expected to replace the Plus version with the new, slim iPhone 17 Air model. Tech Crunch suggests that it could have a thickness of 5.5 mm and might come with a 6.6-inch screen, making it 0.08 inches thinner than the latest models.

The base iPhone 17 model might feature a bigger 6.3-inch screen, while Apple is said to have introduced a 120Hz refresh rate to it rather than the 60Hz in previous models, including iPhone 16.

A report in The Verge states that the iPhone 17 lineup is expected to add a Google Pixel-like camera bar on the rear end. Moreover, the company is expected to talk about the Liquid Glass software revamp, which is part of the iOS 26 software upgrade.

Besides its latest smartphones, Apple is likely to unveil the Apple Watch Series 11 as well as Ultra 3, and SE 3.

Also, there are possibilities regarding the launch of AirPods Pro 3. This will take place three years after the last generation was released by the company.

FAQs

When will Apple iPhone 17 come out?

Apple is set to launch the iPhone 17 series on September 9.

When and where to watch the Apple event in September?

Fans can watch the event on Apple's official website. It will start at 1 PM ET/10 AM pacific time.

Will there be iPhone 17 Plus model?

No, Apple is expected to replace it with the new iPhone 17 Air model.

  • HT US Desk
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    HT US Desk

    The Hindustan Times US Desk brings you the latest news and developments from across the United States. The team covers everything from breaking news and politics to sports, business, entertainment and stories that are trending across the country. Our coverage includes the White House, Congress, US elections, immigration and visa updates, H-1B, green cards, Social Security, education, jobs, layoffs, the economy, technology and major policy changes. We also closely follow stories that matter to Indian and South Asian communities in the US. The desk covers major US sports, including the NFL, NBA, MLB and NHL, along with player news, injuries, schedules, results and major events. Entertainment coverage includes Hollywood, celebrities, television, streaming, music and pop culture. We also report on breaking developments, major incidents, weather, public safety, court cases and other stories making headlines across the country. When a major policy or news development affects people's everyday lives, the team works to explain what happened, what it means and what readers need to know. Alongside breaking news, the US Desk produces explainers and practical stories on topics such as immigration, Social Security, taxes, education, employment and government programmes. The team also works on science, tech, business and AI stories analyzing the impact they may have on people. The team follows developments throughout the day, keeping an eye on official announcements, public records, reliable news sources and what people are talking about across the US.Read More