Balika Vadhu shifts focus, risks TRPs
Balika Vadhu continues its run at the top slot. The show’s numbers dipped to 5.2 last week, from 6.1 the week before. However, it hasn’t deterred the producers, from shifting the show’s focus from child marriages and associated social evils to adult education in rural areas.tv Updated: Aug 19, 2011 17:57 IST
Balika Vadhu continues its run at the top slot. The show’s numbers dipped to 5.2 last week, from 6.1 the week before, while this week’s TAM ratings remained unavailable at the time of going to the press. However, it hasn’t deterred the producers, Sunjoy Wadhwa from Sphere Origins and broadcaster Colors from shifting the show’s focus from child marriages and associated social evils to adult education in rural areas.
According to the on-going track, Anandi (Pratyusha Bannerjee), realises that instead of educating children in her village Jetsar, she must educate the adults to ensure that they understand the value of the knowledge their kids will get when they are admitted to school. Following the saying that charity begins at home, Anandi’s first student will be her mother-in-law Sumitra (Smita Bansal). The actor will be seen attending school, writing on a slate with a chalk and reading text books in Hindi as part of the basic ‘gramin’ education. Everyone in the family will know about Sumitra’s schooling except her mother-in-law, Kalyani Devi (Surekha Sikri).
Smita, elated at the thought of her character going to school, says, “It’s a coincidence. But a few days ago, I had cribbed to my husband that teaching my daughter at home for her thirs standard subjects is as good as going to school. I have to learn everything to teach her. And the next day, I was informed that Sumitra will go to ‘iskool’ now.”
Smita asserts that the change in track was essential to take the story forward. “We’ve always supported causes. In some cases, we even became the torchbearers. And none of it ever looked out of place on the show. So, this is also a beautiful twist to Anandi’s story,” she adds.
When asked if she or her co-actors feared a possible dip in TRPs or objections from social groups due to the change, Smita remains positive: “I think social groups will support us. As for TRPs, none of us are worried because we have seen the lowest and highest figures in recent history. So, we will continue to do our bit.”
First Published: Aug 18, 2011 13:29 IST