China compiles social responsibility list of celebrities
Celebrities were evaluated on three criteria — professional work, charitable work, and integrity — based on information collected from media reports published in the past year, news website Sixth Tone reported.world Updated: Sep 06, 2018 17:22 IST
The protagonist of black comedy, ‘Dying to Survive’, a movie about smuggling of cheap cancer drugs from India to China, has been ranked number one in a new social responsibility list of celebrities compiled by Chinese government-funded institutes.
Chinese celebrity Jackie Chan, who is well-known in India and is more popular than many, figured in the 40s. Famous actress Fan Bingbing, one of China’s and East Asia’s most recognisable faces, ranked the lowest among 100 celebrities who were part of the list.
The “social responsibility assessment” — the first of its kind for celebrities in China — was jointly carried out by the prestigious Beijing Normal University (BNU) and the influential Chinese Academy of Social Sciences (CASS).
“The celebrities were evaluated on three criteria — professional work, charitable work, and integrity — based on information collected from media reports published in the past year,” news website, the Sixth Tone reported.
High scores were given to celebrities who emerged as “relatively strong role models” as opposed to celebrities who were mired in controversies or not known for philanthropy.
“Xu Zheng, the star of this summer’s hit black comedy Dying to Survive,” ranked No. 1 on the social responsibility list, followed by beloved boy band TFBoys,” the report said.
“Dying to Survive”, besides doing unexpectedly good business, also moved critics and audience like for “...reflecting the struggles of cancer patients in attaining affordable medication”.
“The TFBoys trio has won over fans with their philanthropy work as well as their catchy tunes”.
Xu has directed and acted in other popular movies, which have also been critically appreciated.
Zhang Hongzhong, BNU’s communications professor who headed the project, told Sixth Tone that the report marks the first time celebrities have been evaluated in terms of social responsibility.
It was a thorough evaluation of a celebrity’s personality. Fan, for one, fared worst despite her massive popularity is because she is believed to be under investigation for tax evasion and reports have claimed that she is barred from leaving China.
Zhang told the website said that despite Fan’s charitable acts, the recent scandal hurt her overall score. Other big names such as Chan and “Crouching Tiger, Hidden Dragon” star Zhang Ziyi ranked 42nd and 48th, respectively.
First Published: Sep 06, 2018 17:22 IST