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Roselle Park, NJ fire: Massive Valley Road blaze prompts Cranford road closures; videos surface

The fire prompted road closures in nearby Cranford. Cranford police reported that North Avenue is closed in both directions heading into Roselle Park.

Updated on: Jan 02, 2026 8:50 AM IST
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UPDATE: A five-alarm fire broke out Thursday at Crossfield Products Corporation on Valley Road in Roselle Park, prompting road closures in the area.

Massive fire reported in Roselle Park, New Jersey. (UnSplash)
Massive fire reported in Roselle Park, New Jersey. (UnSplash)

As of 9 p.m. EDT, the blaze remained active, with emergency crews still on the scene, according to News 12 New Jersey.

Crossfield Products, a flooring company that manufactures resin for floors, has been in Roselle Park for over 50 years, Mayor Joseph Signorello said.

When the fire began, thick black smoke billowed from the building. Several explosions were reported, likely caused by propane tanks. No one was inside the building when the fire started. A few nearby homes were evacuated as a precaution.

“There were a lot of explosions internally,” Signorello said. “They do make resins, oil-based paints. Nobody got hurt (inside the building). We evacuated the homes across the street.”

Police are urging residents to avoid the area near Westfield Avenue and Valley Road.

“Residents are asked to please avoid the area and residents living in the west end of town are asked to keep windows and doors closed as air quality may be diminished due to heavy smoke,” Roselle Park police said in a Facebook post on Thursday evening.

Also Read: Fire rips historic Amsterdam church on New Year as Netherlands sees ‘unprecedented violence’ | Video

ORIGINAL STORY: A massive fire erupted at a warehouse in Roselle Park, New Jersey, Thursday evening. According to local alert pages, the blaze occurred near the intersection of Valley Road and Westfield Avenue in Union County.

Road closures

The fire prompted road closures in nearby Cranford. Cranford police reported that North Avenue is closed in both directions heading into Roselle Park.

Despite the closures, the north and southbound entrances and exits to the Garden State Parkway remain open and accessible from Cranford.

  • Vaishnavi Vaidyanathan
    ABOUT THE AUTHOR
    Vaishnavi Vaidyanathan

    Vaishnavi Vaidyanathan leads the US Desk at Hindustan Times, where she writes, strategises coverage, and ensures quality across all beats. With eight years of experience covering US news for leading publications, she has reported extensively on politics, entertainment, and sports. Vaishnavi holds a graduate degree in English, Journalism, and Psychology, and completed her PG Diploma in Broadcast Journalism from the Manorama School of Communication, where she was awarded the prestigious Mammen Mappillai Award for Best Outgoing Student. She began her career at the International Business Times (US Edition), covering US breaking news, politics, and entertainment. She later joined Opoyi, reporting across all beats, including US sports and trending stories. Prior to Hindustan Times, she served as World Lead at Times Now News, covering comprehensive world news and events. Vaishnavi has expertise in politics, entertainment, and breaking news, and enjoys tackling stories across a wide range of topics. Beyond the newsroom, she is an avid traveller, a foodie who loves exploring new restaurants, and a pop culture enthusiast who enjoys watching latest shows and films. She also enjoys engaging in debates and discussions on Reddit.Read More

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