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‘What The Fluff’: New social media challenge is leaving pets across the world confused

The latest adorable social media challenge is taking the internet and pets by storm.

world Updated: Jul 11, 2018 12:50 IST
HT Correspondent
HT Correspondent
what the fluff,what the fluff challenge,dogs
Screen grab(Instagram/ siberianhusky_jax)

If you are not following your social media accounts closely, you are probably missing out on the latest adorable challenge that is taking the internet and pets by storm.

“What The Fluff” is about owners tricking their pets and capturing their perplexed reactions and all that they need are a blanket, a doorway and a gullible pet.

The trick goes like this: The owner has to stand in front of their pet on the doorway, hiding behind a blanket. After getting their pet’s attention, the owner has to disappear. The adorable part of this challenge is the reaction of the pet that follows after their owner disappears.

The challenge was first performed by London-based Instagrammer siberianhusky_jax on her pet husky. She posted the video on June 17 and asked others to take up the challenge, using the hashtag #WhatTheFluffChallenge or just #WhatTheFluff.

Her post has so far received 19,71,777 views.

People across the world have participated in the challenge and posted similar videos of their pets. The reactions from the pets were not the same as some reacted with shock and others just acted indifferently.

Here are some posts from the challenge:

First Published: Jul 11, 2018 12:50 IST