Attention seekers! That’s what these bags are. Gone are the days of simple, coloured bags. It’s time for some funky out-of the-box ones. The hype and hyperbole of these unconventional designs, dominated by ‘funky’ slogan cannot go unnoticed. And a whirring blur of these clutches can be seen everywhere.
From one shouting ‘Foodie’ to ‘Relax’ to a telephone-inspired bag, Bollywood divas, too, have been flaunting these pieces of art.
“Bags like these are a representation of one’s personality, and bring forward something you want the world to know,” says designer Sameer Madan.
Designer Shubhika Davda of Papa Don’t Preach says, “Fashion and trends have always been directly or indirectly inspired by pop culture, and this is one such trend.”
Rolling back a few seasons, designers across the globe created novelty clutches that were much loved. Italian design house, Moschino came up with McDonald’s-inspired bags whereas Charlotte Olympia designed a camera- shaped clutch. Then there was Frankie Morello’s Book of Love clutch, Anya Hindmarch’s Kelloggs clutch, and Judith Leiber’s ice cream inspired minaudiere.
Here are some recent celeb spottings to take style notes from.