Move over US: Starbucks expects China to be its biggest market soon
The Seattle company said it is on track to open 500 stores in China this year. It expects to have a total of 3,400 stores in China by 2019.business Updated: Jan 13, 2016 13:16 IST
Starbucks said it expects China to eventually overtake the US as the coffee chain’s largest market.
The Seattle company said it is on track to open 500 stores in China this year. It expects to have a total of 3,400 stores in China by 2019.
Starbucks currently has 2,000 stores in China, making it the company’s second largest market after the US.
The company has more than 12,000 stores in the US that it either operates or licenses to others.
“Over time, it’s conceivable that China could become our largest market,” said Starbucks CEO Howard Schultz, in a statement.
A Starbucks spokeswoman declined to specify when the company expects that to happen. “We are deeply humbled by the enthusiasm with which Chinese people have embraced Starbucks as part of their daily ritual over the past 17 years,” Schultz said.
Schultz visited Chengdu, China, this week and announced a new benefit for its Chinese workers.
Some of its full-time baristas and shift supervisors at company-owned stores will be able to receive a monthly housing allowance that covers about 50 per cent their monthly costs.