Deepika Padukone pockets Rs 6 crore for endorsement deal?
After delivering four back-to-back big grossers last year, Deepika Padukone has now reportedly signed an endorsement deal for around Rs 6 crore. With this deal, she enters the big league of celeb endorsers.bollywood Updated: Mar 04, 2014 17:21 IST
purple patch seems to be ongoing. After her good run at the box-office —
has four back-to-back big grossers to her credit — it seems she is now raking it in with endorsement deals.
The actor, already the face of multiple brands, has now apparently signed what might be the biggest deal of her career. For a leading cola brand, sources tell us, Deepika has been signed on as a brand ambassador for more than one year, and is being paid a hefty sum, estimated to be around Rs 6 crore. An industry insider reveals, “The brand has been very selective in choosing its ambassadors. Among Bollywood heroines, they had Aishwarya Rai Bachchan around eight years ago. At the time, she had a successful run in her acting career. After a long gap, they have now signed Deepika.”
Apart from multiple film shooting schedules and its promotional activities, Deepika is now juggling endorsement deals with close to a dozen brands. When contacted, Deepika’s spokesperson refused to comment on the sum the actor is being paid.
First Published: Mar 04, 2014 10:46 IST