Five most talked about TV ads by PadMan director R Balki
Balki, who has directed films like Cheeni Kum, Paa, Ki & Ka and Shamitabh in the past, knows exactly how to combine entertainment with a relevant message. After all, he has been doing it through his TV commercials for years.bollywood Updated: Feb 08, 2018 10:42 IST
Akshay Kumar’s PadMan, which is releasing on February 9, is making all the right noises. Based on the story of social entrepreneur Arunachalam Muruganantham, the film has brought the issue of menstrual hygiene to mainstream debates.
Stricken by his wife’s lack of menstrual hygiene in their small town in southern India, Muruganantham found a way to manufacture low-cost sanitary napkins, which are today used by millions of rural women.
Padman director R Balki spoke to Reuters about the film, the message and why entertainment is sacrosanct even for a movie with a social theme. He said, “The film is supposed to start a conversation, but it is an Akshay Kumar film. It is a mainstream film, so the entertainment quotient is key.”
Balki, who has directed films like Cheeni Kum, Paa, Ki & Ka and Shamitabh in the past, knows exactly how to combine a socially relevant message with entertainment. After all, he has been doing it through his TV commercials for years.
Before his Bollywood films, R Balki has developed quite good scripts over the years. Here are some of them:
Surf Excel – Daag Achche Hain
This TVC changed Surf’s fate in the market which was facing a stiff competition from Ariel in the beginning of 2000s. It presented the product as a middle-class opportunity to make merry on the expense of getting dirty.
Idea – What An Idea Sir Ji
You remember how Abhishek Bachchan became the face of Idea Cellular? The famous ad campaign ‘What’s Your Number’ broke new grounds for the company.
This was definitely not one of the most appreciated ads by R Balki, but it was unique in the sense that it brought legendary actor Rajesh Khanna before the audiences one last time before his death.
Tata Tea Jaago Re
Later, many ad producers took a cue from this ad taking a stand against corruption, but Balki was the first to present a tea brand as an awakening call. A product that can wake you up, literally and metaphorically.
Axis Bank – Badhti Ka Naam Zindagi
A bank that cares... Balki was the one to propagate the idea.
(With inputs from Reuters)