Preity Zinta launches emergency response service - Kavach Safety, for women

The actor has collaborated with Anthony Moorhouse, ex Special Forces Australia, for a new service that aims to protect women’s safety.

Actor Preity Zinta who is also a women’s right activist is launching a new service for women’s safety. Launched in association with Anthony Moorhouse, ex Special Forces Australia, her service called the Kavach Safety is a “pro victim – anti perpetrator” emergency response service that assures safety at the press of a button.

Preity Zinta says that women need to be empowered. (HT Photo)

A source from the team says, “Backed by a national Emergency Operations Centre, members will have access to a special Kavach team, a network of security, legal and high end forensic support medical, all of whom are former army and special force professionals, to support victims.”

The team further adds, “A discreet service that leverages the latest in mobile duress technology and offers a full range of support services, backed by a leading team of crisis experts. Kavach Safety focuses on the safety and security needs of women. We take an empathetic and supportive approach to preventing incidents and helping victims of crime through medical services, insurance claims management and trauma support. This service will act as a one-stop-shop to every safety and security need a woman might have.”

Talking about it Preity says, “I started Kavach to ensure that no woman should fear for her personal safety in her daily life. It has taken me five long years to get here because I feel like we have a duty to the women of India to reduce the risk of violence, to support those that have been affected, and to educate the country that safety is a right, not a privilege”.

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