The web is changing the face of beauty as we know it

Blogs, videos, tutorials, swatches, reviews, communities and eyeliner advice from halfway across the world – the web is changing the face of beauty as we know it.

Put down the glossy magazine. Stop buying lipstick that looks good on your friend. Don’t fall for that airbrushed celebrity on the billboard. And most importantly, rid yourself of the notion that glamming up successfully is some kind of rocket science. For your first eyeliner or 50th lipstick; for office looks or party trends; for the truth behind the hype, a woman’s first port of call is now the internet. And it’s changing the very idea of beauty.

On Instagram, an exaggerated style – thick liner, loud colours – is influencing the real world (Photo: Shutterstock)

The Naked palette’s success has spawned a whole range of products.

Videos by Lisa Eldridge have landed her a Lancome contract.