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Toyota plans to hike vehicle prices next month
Luxury car makers such as Audi, JLR and Mercedes-Benz have hiked prices ranging between Rs 1 lakh to Rs 10 lakh from this month to pass on increase in custom duties.
Toyota Kirloskar Motor (TKM) is planning to increase vehicle prices from next month in order to partially offset rise in input costs.
The company, which is a joint venture between Japanese auto major Toyota and Kirloskar group, currently sells a range of vehicles from the hatchback Etios Liva with a price starting at Rs 5.49 lakh, to luxury SUV Land Cruiser tagged at Rs 1.41 crore (ex-showroom Delhi) in the country.
“Challenges in terms of rising input costs have been there. We are holding on to it (price increase) for some time now. Shortly, we will be doing it. It could be even as early as next month,” TKM Deputy Managing Director N Raja told PTI.
The company is currently working on the quantum of price hike, he added. Luxury car makers such as Audi, JLR and Mercedes-Benz have hiked prices ranging between Rs 1 lakh to Rs 10 lakh from this month to pass on increase in custom duties.
Raja said the industry is expected to grow in the range of 8-9%, and TKM growth is also likely to be in that range.
He added that the company expects the hatchback and sedan segment to grow better this year as compared with last year (2017).
“Last year passenger car sales growth was 3-4%, but this year we expect the sedan and hatch segment to grow by around 6-7 per cent on an average,” Raja said.
Growth, however, will depend on various factors like interest rates, fuel pricing and monsoon, he added.
“Demand generation from rural segment was robust last year...Our expectation is higher side of single digit so 8-9% growth is possible this year,” Raja noted.
The company, which sells popular models like Innova and Fortuner, has now lined up a mid-sized sedan Yaris to compete with the likes of Honda City, Hyundai Verna and Maruti Ciaz.
