
Leading through sound biz beliefs
He believes that profit is vanity, sale is sanity and cash is reality. Steering the Godrej group with such sound business beliefs, Chairman Adi Godrej has led the empire to new heights. Godrej spoke to Saurabh Turakhia on future growth drivers, inflation, the group’s new ventures and global pursuits.
What are your global ambitions for the group?
We already have manufacturing and R&D operations in 13 countries and would like to expand further. The current expansion has been through both greenfield ventures and acquisitions. Today, roughly 20 per cent of our group’s turnover comes from outside India.
Though there’s synergy between real estate and retail segments, the Group seems more inclined towards the real estate.
FMCG, retail and real estate are all independent businesses. The property business should develop property and then sell it or lease it out. Retail has to buy property or lease property and then have a retail model. FMCG should concentrate on its brand building. Aadhar, Nature’s Basket and Godrej Lifespace are our three retail models. We figured that Aadhaar would require logistical support and hence went in for a joint venture, where 30 per cent is owned by us and the rest by the Future Group. They will provide the logistics, technology and retail knowledge, while we will provide our knowledge of the agri-businesses.
You unveiled a new brand identity some time back. How important was this for the Godrej Group?
About two years back we identified that with changes coming about in India and among Indian consumers, we needed to revisit our brand identity and our brand positioning. So we set up an internal team. Over a period of 18 months, the team evolved a programme for our new brand look and brand positioning and we launched it in a meeting with about 8,000 of our employees in the middle of April. Then we took it public.

India’s trade deficit at 25-month high in Dec

How to check income tax refund status online. Read here
- Income tax refund (ITR) status can be checked on the National Securities Depository Limited (NSDL) website as well as on the income tax department’s e-filing site.

US industrial production jumps 1.6 per cent in December

Signal sees global outage, company says 'working hard to restore service'

Messaging app Signal experiencing technical difficulties

Bengaluru emerges as world’s fastest growing tech hub, London second: Report

SC asks Govt's, 61 firms' reply on PIL alleging duty evasion in iron ore exports

PVR reports net loss of ₹49 crore in Q3

DGCA issues guidelines on carrying cargo in passenger compartment of aircraft

Stuck in Kent: How Brexit red tape strangled cross-border trade

UK prepares for another recessions as lockdowns cripple economy
- Because of the November fall, the economy is set to contract again in the fourth quarter.

Banks in Europe yet to fully feel pandemic’s impact, warns ECB

RBI drains ₹2 trillion in a bid to nudge shorter rates higher

GAIL announces ₹1,046.35 crore share buyback
