Maggi aftertaste: Starbucks pulls out all unapproved ingredients
FSSAI had rejected Tata Starbucks’ applications for 32 ingredients which included sauces, flavoured syrups, toppings and pudding. Tata Starbucks maintains that all the products and their ingredients are safe.business Updated: Jun 15, 2015 23:47 IST
Tata Starbucks, the joint venture between Tata Global Beverages and Starbucks Coffee Company, on Monday said it is suspending the use of all such ingredients that haven’t received approval from the Food Safety and Standards Authority of India (FSSAI), even as it reiterated that the products were safe.
Tata Starbucks is the third company that is withdrawing its products. Recently, Nestle was forced to withdraw Maggi noodles from the Indian market after several states banned it following test results that showed presence of high quantities of lead and monosodium glutamate (MSG).
The Indian food regulator had rejected Tata Starbucks’ applications for 32 ingredients as per a list on the FSSAI website, which included sauces, flavoured syrups, toppings and pudding.
Tata Starbucks said it is 'diligently' working with FSSAI to provide the technical information relating to the pending ingredient applications that the regulator had requested.
“In line with the FSSAI guidelines, while we finalise the documentation necessary to complete these applications, Tata Starbucks has initiated the suspension of applicable ingredients from certain products served in our India stores,” Avani Davda, chief executive officer (CEO) of Tata Starbucks, wrote in a message to Starbucks customers, which was put up on the company’s website.
The company has also initiated plans for using other FSSAI-approved ingredients that meet Starbucks global standards and enable it to continue offering a range of beverages, she added.
Tata Starbucks, though, maintained that all the ingredients were safe and met the safety standards in over 65 countries it operates in.
“As a premium global retailer, Starbucks has the highest standards for the safety and quality of the beverages and food we offer, and we are committed to complying with the regulations in every market we operate in,” Davda said.
First Published: Jun 15, 2015 23:33 IST