It’s a woman’s day and age
In a shopping mall or on your Facebook wall, India is witnessing a growing breed of yummy mummies in their 30s, who are fit and know it! With an increasing consciousness of health and nutrition, 30 truly is the new 20, in the feminine case. The woman today is spoilt for choice for fitness programmes — from Zumba workout to Pilates and even pre-natal yoga. Feeling good about oneself has now become as important as looking great!
However, there is no denying that a woman in her 30s needs to do that extra bit to catch up with her slowing BMR (Basal Metabolic Rate) and growing age. India’s leading holistic health guru, Mickey Mehta says, “To a great extent, women no longer take good health for granted. They have seen and experienced profound gains in life expectancy, enhanced energy levels and boosted immunity through exercise, lifestyle changes and modern medical technology.”
With a boom in online fitness centres, personalised nutritional counselling and health blogs, a woman sitting in remote areas is ‘with it’ in fitness trends! Priya Roongta, a Delhi-based Pilates and strength trainer, says, “Almost 60% of the women who come to train under me are above 30. Women are now spending time and money to stay fit, besides staying in shape and looking younger. They are more experimental and willing to try out fitness trends such as the Swiss ball and body conditioning.”
As the average marriageable age shifts beyond 25, the new age Indian woman is active and how! Delzeen Watcha, CEO, Mickey Mehta’s Health Beyond Fitness, says, “Most of our gym members are working ladies and housewives in their 30s, who look much younger. Personally speaking, post-marriage, when I had to juggle the responsibilities of a home and a career, I felt more responsible to take care of my health and yes, to also maintain a good figure!”
The corporate sector has caught on with the fitness requirement of women employees to aid their work-life balance and improve over-all productivity.” Zeena Fruitwala, director, commercial sales operations, Dell India, explains, “Dell has chosen ‘wellness’ as the theme for its activities for International Women’s Day. We have a pan-India wellness initiative called ‘Well at Dell’ for a healthier and fitter workplace. We offer our women team members flexi timings, access to the gym, yoga classes and organise health awareness talks for them.”
Now, a woman’s motivation for doing away with the flab is more than just fitting into her 10-year-old pair of jeans. Looking good also stands for feeling great. A woman in her 30s is now more open to overhauling her 20s ‘couldn’t-care-less’ diet!
Sujini R, head nutrition & genetics, XCODE Life Sciences, Chennai, explains, “Women in 30s cannot follow the dietary habits from their 20s, in both quality and in quantity. Making the right choices regarding nutrition, physical activity and lifestyle at the age of 30 will help determine health at 50 and beyond.” She advises women to choose protein and calcium rich foods and adds, “Choose lentils and soyabean as an alternative to animal proteins. Eat at least 25-gram fibre each day to aid in satiety.”
The woman of today is conscious of the importance of fitness like never before, even though a constant time crunch does take its toll. “Being aware of your body and keeping realistic health targets can be more beneficial. Any type of exercise plan that has a mix of yoga, breathing and meditation is far more effective than a workout that just consists of running mindlessly on the treadmill or overburdening yourself with heavy weights,” advises Mickey.