Giorgio Armani Fragrances forays into India

Global fashion and luxury goods player Giorgio Armani Group perfume arm Giorgio Armani Fragrances on Friday announced entering Indian market with plans to make the company’s premium perfumes available in around dozen shops in major cities.

Global fashion and luxury goods player Giorgio Armani Group perfume arm Giorgio Armani Fragrances on Friday announced entering Indian market with plans to make the company’s premium perfumes available in around dozen shops in major cities.

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The company has tied up with cosmetic player L’Oreal for distribution and sale of its major collections including Armani Prive, Acqua Di Gio, Attitude and Armani Code through select large format stores in Delhi, Mumbai, Chennai and Bangalore.

“We are planning to sell our best ranges through around a dozen large format stores in major cities, besides the Giorgio Armani Bouquet here in Delhi.

Our collections would be available in select Lifestyle and Shopper’s Stop outlets, while L’Oreal India would be our Indian partner,” Giorgio Armani Fragrances International Fragrance Expert Alex Denis told reporters in New Delhi.

He said the perfumes for both men and women include special ingredients like Mysore sandalwood and Provencal lavender.

“Our collections have been in the market globally for years and we now want to help the Indian customer create an identity and self confidence,” he added.