Oriflame to launch 250 products, men's fairness lotion next yr

Beauty and cosmetic products maker Oriflame plans to bring about 250 new products, including men's fairness lotion and skincare items, to India next year to strengthen its foothold in the country.

Beauty and cosmetic products maker Oriflame plans to bring about 250 new products, including men's fairness lotion and skincare items, to India next year to strengthen its foothold in the country.

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The privately held firm, which did not disclose its sales in India, said it targets to maintain a 40 per cent growth in the country, besides doubling customer care centres in 2010.

"We are all geared up for the new year. Oriflame is expanding its product range across all the segments. We will be adding around 250 products next year, out of which 26 will be under the skincare range" Oriflame India Sales Director Shilpa Ajwani said.

The firm, which operates as a direct sales company, sells 750 products in the Indian market out of 1,000 that are available globally. This year it launched 375 new products.

"Of the total (products) that we will launch next year, some will definitely be global brands," she said.

Ajwani said the new products that the company plans to introduce in India includes men's fairness lotion and other anti-ageing products.

Spelling out its growth target, Ajwani said: "We have been growing at the rate of 35-40 per cent. We hope to maintain that next year as well."