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Ajay-Kajol starrer goes 3D

After the phenomenal success of James Cameron’s Oscar winning film, Avatar, in 3D, producers Kumar Mangat and Sunil Lulla explore converting their live animation film, Toonpur Ka SuperHero, into 3D. Read on to know more.

entertainment Updated: Apr 25, 2010 18:30 IST
Hiren Kotwani
Hiren Kotwani
Hindustan Times

Ajay-KajolIt’s been two years since Kumar Mangat and Eros Entertainment launched Toonpur Ka SuperHero with Ajay Devgn and Kajol. Helmed by first-time director, Kireet Khurana, the fantasy adventure features the couple with animated characters.

It’s been touted as Bollywood’s answer to Hollywood’s Who Framed Roger Rabbit? The delay is being attributed to creating animation and visual effects at par with international standards.

The latest buzz is that the film will be released in 3D, à la Avatar and Alice In Wonderland. According to a reliable source associated with the movie, only a couple of months ago, the film was gearing up for a June-July release.

A new Avatar
But after the phenomenal success of James Cameron’s Oscar winning film, Avatar, in 3D, Mangat and Sunil Lulla of Eros Entertainment, are toying with the idea of giving their characters a third dimension. And over the last couple of weeks, they’ve been discussing the option with technicians.

Producer Mangat confirmed the news and said that Lulla and he had been exchanging links with technicians in Los Angeles who specialise in this kind of conversion. “We will not compromise on quality, but at the same time, the price shouldn’t be too high and unviable,” Mangat reasoned.

“Yes, a plan is on but it’s too early to say much at this stage.” He admitted that the success of Avatar had a major role to play in the decision but conceeded that a change in format would definitely impact the budget.

“But we’re open to spending a few crores more since Toonpur Ka SuperHero is a live animation film that should appeal not just to the kids, but the whole family,” he asserted.

While he declined to reveal names, Mangat admitted that they were in talks with a few specialists in the US. “We are looking for the best quality at the best price,” he maintained. “Things should be clearer in another 15 days.”

First Published: Apr 21, 2010 11:53 IST